As originally appeared in the Jeffrey Byrne & Associates, Inc. newsletter, News You Can Use At the recent American Marketing Association Nonprofit Marketing Conference, one theme kept recurring among speakers and facilitators: a solid brand message must be developed and delivered internally, long before any external advertising is created.
By Paul Weber from Johnson County Business Ledger Its 6 p.m., dinner is on the table and the phone rings. Would you like your carpets cleaned? No thanks, I have hardwood floors. You just won a fabulous free trip. No thanks, I don’t travel much. Would you be interested in a free siding estimate? No thanks, my house is brick.
Capitalizing on the phenomenal growth of new businesses in the metro area, a new advertising and marketing agency opened October 13, Entrepreneur Advertising Group, LLC (EAG).
