My name is Giselle and I am an upcoming sophomore at Academie Lafayette International High School. I had never heard of the advertising and marketing field until I got an email from my counselor about an internship opportunity. I decided…
Outsourced Marketing
Back to School Smarter
Hello! My name is Kazmyn Paschal, and I’m entering my sophomore year at Academie Lafayette International High School and finished my summer internship at EAG Advertising & Marketing. When I came to EAG for my interview, I was so nervous…
Don’t Forget to Take Your Brand with You When You Grow
Imagine a sixty-year-old, family-owned company in the midwestern United States. The company, now run by the third generation, has survived, and often thrived, through six, count ‘em six, decades of social and economic uncertainty. The world has changed. Trends come…
What’s the Buzz in Marketing?
Recently, our digital marketing experts created a glossary of helpful digital marketing terms to know. Now, we’re stepping outside the measurement and analytical box into the conceptual side of marketing. If you have working knowledge of the following buzzwords in…
Twelve Good Reasons to Work with a Marketing Company
There are several good marketing companies in Kansas City. Here’s what our great business marketing experts want you to know. Marketing used to be a lot simpler. Three broadcast television networks, a daily newspaper or two, a handful of top…
Rising Media Costs and Paid Search – What if You Can’t Compete?
Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the…
Rising Media Costs Bring Opportunity for Small Business
Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…
B2B Marketing: The Buyer’s Journey is Just as Important as the Destination
B2B (business-to-business) customers’ journeys are very different than those of B2C (business-to-consumer) customers. B2B customers tend to sidetrack, backtrack and fast track their way along the buyer’s journey, while B2C customers very often sprint to the destination. The difference in…
There is No Finish Line (or Crying) in Search Engine Optimization (SEO)
Imagine training for a marathon. You put in the work, the hours and hours of running and pushing yourself to your limits. The day of the marathon comes, and you’re running; you’re running; you’re running. The millisecond you cross that…
The Psychology of Colors Plays a Key Role in Small Business Marketing
By Jamie Phelan, Northland CAPS Associate – Global Business & Logistics & EAG’s spring intern When an advertising and marketing agency creates a logo, website and brand identity for your company, there are many decisions to weigh. How can their…
