Client : Magnum
Media : Logo Development

Magnum Systems is a conveyor systems and bulk-packaging powerhouse. Their two divisions were previously branded and well-known in the industry, however, the Magnum Systems name under which they operate was not. They needed a new brand identity that captured their collective spirit to move forward and stay focused. The new logo features geometric shapes that define the symbolic M. The negative space is an abstract and subtle depiction of the pneumatic packaging funnel and conveyor belt with the bold angles representing the open-end rotors.