Since 1897, Kenton Brothers Systems for Security has been protecting many of Kansas City’s grand old buildings. Today, the buildings are still protected by Kenton Brothers, but the technology has fully integrated, network-based systems on top of the classic mechanical locking hardware. That requires recruiting a diverse workforce capable of handling all aspects of security. Through segmented audience targeting, these Facebook recruiting marketing campaigns are packed with employer brand personality to recruit both IT specialists and locksmith apprentice candidates for the next century of security.