Cross Manufacturing’s sales team calls on clients in a number of industries, basically any industry that uses equipment requiring hydraulics. Given this ranges from construction to agriculture and beyond, sales sheets couldn’t be effective unless they were targeted. Efficiency and budget led us to design and develop a sales pocket folder and industry-specific sales sheets. Doing so allowed the sales team to assemble sales folders on the fly that were relevant to their clients. These pocket folders are company branded to serve double duty for both sales and product quotes. The folder is brand-based so we included a new tag line that speaks to the longevity of the company, which was founded in 1949, and its products: “In It for the Long Run.”