Magnum Systems produces hydraulic conveying and packaging systems for a variety of industries. Reaching the key decision maker in each one is critical to the success of their campaigns. EAG developed an industry-specific website landing page for the coffee industry that would highlight their solutions and showcase processing equipment specific to coffee roasters of all sizes. LinkedIn was selected as the marketing channel for its ability to specifically select operations, maintenance, and ownership titles within the coffee industry.

In addition to sales of their coffee bagging machines to previously unknown customers, the campaign generated critical new awareness of Magnum Systems with 108,000 impressions among this target audience and 843 visits to the website in 2019.