Client : Meyer Music
Media : Campaign
Renting a musical instrument is perfect for a beginning music student as it allows the student to test-drive the instrument. As the student’s interest and talent progresses a better quality instrument will help them advance their skills and quality of playing. This campaign is directed to the parents of students who have been renting instruments from Meyer Music. Direct mail and email campaigns sent at strategic times (back–to-school, the student’s birthday and the holidays) invite the parents to give their child the gift of music by upgrading their instrument.