Midland Industries: Branding

Midland Industries didn’t have an official name yet when we initially met with the leadership team in early 2019. But, we did have a long history with its predecessor Midland Metal Manufacturing, which was transforming into a family of manufacturers and suppliers preparing to dramatically change their industry.

Starting with a blank slate, we created a logo that brought the brand family together, respecting their history and creating a platform for Midland’s future growth. Other branding deliverables included color palette, tag line, customer personas, presentation templates, signage, stationery, marketing materials and specialty items—all documented in a brand standards guide and executed in the marketplace.

The new Midland Industries story is just beginning to unfold.  Stay tuned.