Client : Sertoma
Media : Logo Development

Tip: Logos and Brand Identity
Remain objective. Yes, a logo is an iconic attachment between a brand and its customers; and for the business owner the logo is like part of the family. But in the design and development of your logo remain as objective as possible. Love the colors of your alma mater? Great but don’t sacrifice contemporary design and brand longevity for the sake of paying homage to the Bobcats. Check your biases at the door and let the branders brand.