This website is an appealing example of the classic show & tell, which gets to the hearts of the engineers and gearheads we’re targeting. This innovative oil filter could best showcase its “wow” factors with a video because you have to see what it captures to believe it. The website addresses specific industries to speak to their unique pain points. Interactivity was added so visitors could do their own cost analysis of how much money this oil filters keeps in their pockets. And, once they see the results, Filtration Solutions Worldwide receives strong, qualified leads.