PUBLIC RELATIONS

Public Relations: Earned Media for Small Business

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Strategic PR for the AI Search Era

With the growing importance of brand mentions in AI-driven search results, PR is no longer just about reputation. It's a powerful driver of visibility and discoverability. Our expertise helps entrepreneurial, growth-focused small and mid-sized companies, including mission-driven nonprofits, earn the visibility they deserve through smart, strategic public relations that goes beyond press releases and drives real business results

We’ve integrated PR into our full-service marketing approach because we know it works, and we’ve proven it time and time again.

We don’t just pitch stories.
We create visibility.

How We Approach PR: Traditional + Digital

Traditional PR

Traditional public relations remains vital for reputation and media coverage. It includes:

  • Press releases
  • Media placement (TV, print, radio, online outlets)
  • Thought leadership / executive visibility
  • Crisis communications
  • Event PR and speaking opportunities
  • Reputation management

Goal: Build trust, awareness, and media credibility across traditional channels.

Digital PR

Digital PR focuses on search, backlinks, domain authority, and online visibility. It includes:

  • Guest posts, interviews, contributor placements
  • Influencer collaborations
  • High-quality backlink acquisition
  • Digital press kits and online reputation management
  • Social amplification and digital campaign tie-ins
  • Leveraging media coverage for SEO, referral traffic, domain authority

Goal: Strengthen your brand’s authority in search, drive traffic, and earn AI and SEO signals.

Learn more about how PR boosts SEO and AI visibility

The Power Is in Integration

Traditional PR and digital PR don’t operate in silos. We fuse them into holistic campaigns designed to help you get found, trusted, and chosen. Whether securing a national feature or earning backlinks that boost your search rankings, our strategies are engineered for earned media, SEO, and AI visibility.

What Sets EAG’s PR Apart

We know a media feature is just the beginning. We push beyond to maximize long-term impact.

what makes us different?

  • Senior-level team: Experienced PR professionals (many with newsroom backgrounds) across key media markets
  • Custom outreach, no blasting: Targeted pitches built for audiences and algorithms
  • Strategic amplification: We make sure coverage lives on in search, social, and authority networks
  • Flexible engagement models: Pay-for-performance PR, traditional hourly, or hybrid, optimized for your goals

We tailor your strategy based on goals including visibility, branding, and SEO.

Explore our PR Services

Engagement Models & Pricing

We offer three main ways to partner:

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Pay-for-Performance PR
You pay for media coverage you value in publications and platforms that matter to your brand.

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Traditional Hourly PR
Ideal for clients who want steady, ongoing PR support and prefer predictable billing. This model integrates seamlessly with the rest of your marketing strategy.

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Hybrid PR Model
Many clients benefit from a customized blend of retainer and performance-based billing.

We’ll help you determine the right fit based on your goals, industry, and internal structure.

Compare our PR Pricing Models
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FOUNDED IN

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Built on a Proven PR Legacy

EAG’s public relations team is built on the foundation of INK inc., the nation’s oldest and most experienced pay-for-performance PR firm.

Founded in 1996, INK inc. earned thousands of media placements for clients across industries — including features in national outlets like The New York Times, CNN, FOX News, NPR, The Wall Street Journal, and more.

In 2025, INK inc. became part of EAG, bringing its proven PR methodology, performance pricing model, and media-savvy talent into our full-service marketing agency.

Today, EAG’s PR team works alongside strategists, SEO specialists, content writers, and designers to deliver integrated campaigns that make our clients more visible, more credible, and more discoverable.

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Our senior-level PR professionals are located in key media markets across the country, giving them better access to journalists, producers, and digital content platforms.

Whether you need national reach or local coverage,
we're already plugged in.

Let’s Put Your Story to Work


Your brand deserves to be found by the people who matter in search, in AI, and in media. Let’s make that happen.

Contact Us