PR, SEO, and AI Visibility
Public relations is no longer just about media coverage. It’s about how that coverage gets found, indexed, and used by search engines, AI tools, and your future customers.
Today’s AI search engines, like ChatGPT, Perplexity, and Google’s Search Generative Experience, increasingly rely on credible brand mentions to inform their answers. That means earned media coverage is now a strategic factor in how and where your brand appears when someone searches for your category, industry, or expertise.
We help our clients make the most of this shift. Our public relations campaigns are designed not only to generate visibility, but to enhance your brand’s presence in AI-driven results, traditional search engines, and everywhere that credibility is currency.
How PR Impacts AI and Search
Search engines have always rewarded backlinks and authority. But AI has changed how visibility works.
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Brand mentions in earned media help improve your digital footprint
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Coverage in reputable outlets leads to high-authority backlinks
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Strong digital PR improves your brand’s likelihood of being cited or surfaced in AI answers
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PR-driven content can influence what users see in featured snippets, knowledge panels, and autocomplete
This isn’t hypothetical; it’s happening now. And if your competitors are investing in earned media while you’re not, they’re more likely to be the ones showing up when a buyer asks a tool like ChatGPT,
“Who are the top companies doing X?”
PR for Generative Search Optimization
We’re helping our clients stay ahead of the curve through PR strategies that support:
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- Brand visibility across emerging AI-driven platforms
- Enhanced presence in search result summaries, knowledge graphs, and auto
- Generated business lists
PR is now a key part of your :
SEO strategy & your discoverability strategy.
This is not the time to only focus on pay-per-click ads or social noise. This is the time to be building durable credibility with trusted sources that AI and humans both rely on.
What We Do to Help You Get Found
We design every PR strategy with visibility in mind, not just coverage. That includes:
- Securing placements in AI-trusted outlets
- Building digital PR campaigns that boost backlink authority
- Leveraging coverage for search and domain signals
- Creating content that can be referenced, linked to, and surfaced in search
- Developing Wikipedia entries and SEO-focused contributed content
- Using media hits as building blocks for broader brand visibility
We also work closely with your SEO and marketing teams to make sure earned media is fully integrated into your digital strategy.
This is where PR and SEO are no longer separate — and where your brand can benefit the most.
Not sure which model is right for you?
To traditional and digital PR