Sandra Cooper Kaderly, founder of The Cooper Group, hit the dance floor with her husband, Kevin, at their wedding reception with a newly rebranded court reporting & videography company, a website refresh, a press release and some new dance moves, courtesy of EAG.
“I read in EAG’s e-newsletter that Erin Dechman, my account manager, was a hip-hop dance instructor and I thought that was so cool. Kevin and I wanted to surprise our friends and family at our wedding with a choreographed first dance, so I asked Erin if she’d be willing to be our instructor. We wanted something fun, something different,” says Sandra.
Sandra and Kevin met Erin after work for practice in the gym downstairs from our office. Sandra picked the songs: “Then” by Brad Paisley, “Without Me” by Eminem, and “You Should be Dancing” by Bee Gees. Erin came up with the “moves.”
After having practiced for about a month prior, Sandra and Kevin debuted their dance at their reception at Red Fox Winery on May 20, 2017. There was a balloon drop in the middle of their performance and their children joined them for the finale. Paul Weber, EAG chief strategy officer, and Erin attended.
“It was so much fun getting to work with Sandra outside of the normal work environment. She and Kevin were great to work with and made me smile. Watching them come out of their shell, take a leap and do something different was awesome,” says Erin.
Big brand strategies for small business and hip-hop first dance lessons for brides and grooms. That’s EAG.