Sometimes the right person for the job is right under your nose. This is the case for Jennifer Sutton, EAG’s new agency coordinator. Over months of searching for the perfect candidate to fill this agency-critical role, Jennifer stepped up to handle many of the agency coordinator’s responsibilities, in addition to her work with supporting our account managers and clients’ digital campaigns. With this promotion, she will continue working behind the scenes with digital, but also be front and center in managing several office-based duties.
What’s extraordinary about Jennifer blending her former role with her new position is the fact she has proven she can switch between right- and left-brain tasks with ease. As our new agency coordinator, she is the one who greets visitors, handles calls, orders office supplies, assists with accounting and bookkeeping, backs up our server daily, promotes overall office efficiency and plans and executes staff celebrations, client meetings and social functions. On the account side, Jennifer will continue using her project management skills working with digital projects, monitoring progress, executing on the specified platforms, as well as monitoring timelines, budgets and coherence with overall client marketing strategy.
“Jennifer is such a genuinely genuine person. She’s always been one of the first to volunteer to help others on our team. We rely on her for all the things that make it easier for us to do our jobs. Our clients often comment on how quick she is to respond to any request, and how ‘sweet’ she is. As if that isn’t endearing enough, Jennifer also is reliable and organized, making her the perfect person for agency coordinator. She’d been handling the role so well during our talent search. Jennifer earned this promotion by jumping in and getting things done,” says Michele Markham, president and CEO of EAG Advertising & Marketing.
Jennifer graduated from University of Central Missouri with a psychology degree. She put that knowledge to good use and found her passion in marketing and advertising, helping clients grow their businesses. Since then she has kept current on marketing strategies, especially digital, earning her Google Ads Search certification. Now, she’s learning and carrying out key facets of agency administration, too.
Jennifer says, “Is it daunting to take on job roles that are unfamiliar to you, like I did when filling in for this position? Sure. But, what made it easier was knowing what I was learning and doing is so important to the EAG team. I love the idea of my role being hybrid because I still get to work on client accounts and am able to continue putting my digital skills to work.”