KANSAS CITY, MO. – October 18, 2018 – AlphaGraphics Kansas City expands its color gamut and capabilities with the addition of a Ricoh 7210sx. Customers have more options for print media thanks to the new digital press’s 5th Color Station’s ability to print beyond traditional CYMK. Also, this press allows for printing on specialty and textured papers, in addition to over-sized sheets up to 27.5 inches.
“The decision to invest in the Ricoh 7210sx was based on giving our customers a new way to create pieces that will help them stand out among their competition, and it helps set AlphaGraphics Kansas City apart from other print communications companies,” says Haley Haar, AlphaGraphics Kansas City president. “Our customers depend on us for unparalleled quality and consistency, which is why we add new presses and are working toward our G7 Color Management Certification. G7 reflects color matching performance and lets customers know they are working with the best printers in the marketplace.”
AlphaGraphics Kansas City will begin with white, clear and pink as their expanded color options, beyond the typical CMYK, in the Ricoh 7210sx 5th Color Station. White, used as a color or applied as a base layer, retains color integrity, mimics metallic printing and achieves vivid effects on transparencies, adhesives and dark colored media. Clear produces mesmerizing images and enhances product photography and brand logos on business cards, brochures, tickets and direct mail. Pink delivers bold colors ideal for point-of-purchase, direct mail and packaging, plus multiplies the range of vibrant oranges, reds and brand colors that can be matched by using unique blends.
Beyond expanding color options and effects, AlphaGraphics Kansas City’s Ricoh 7210sx lets customers print marketing and business materials on specialty stock, including magnetic and synthetic papers, adhesive, metallic, linen and more. “With the Ricoh 7210sx, we can meet our customers’ need for unique, eye-catching options in addition to adding capabilities on their short-run, on-demand custom packaging, book wraps, menus and promotional materials projects,” says Haar.
About AlphaGraphics Kansas City
Located in the creative Crossroads Arts District, AlphaGraphics Kansas City is a certified Women-Owned business that specializes in helping businesses solve marketing problems. The printing company’s production specialties are in digital color printing and large format printing. To enhance services for customers, AlphaGraphics Kansas City added specialty finishes that include square back booklets and soft-touch laminating.
About Ricoh
Ricoh empowers digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems. Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2018, Ricoh Group had worldwide sales of 2,063 billion yen (approx. 19.4 billion USD). For further information, please visit www.ricoh.com.