Are You a Sophisticated Marketer?

Originally published in Flourish! Magazine, January/February 2011 Some companies have great marketing from a tactical perspective. Others rely on breakthrough creative to stand out. Unfortunately, a great many still use the ‘try-it and see what happens’ method of marketing. Regardless of a company’s current state of marketing maturity, the ultimate goal is to become a sophisticated marketer. In this case sophistication …

A Letter to Google

Dear Mr. Google, We are a Kansas City advertising agency and would love to know how to best use your search engine. Not to find a Kansas City advertising agency, but to help promote our own local advertising agency services. You see, we’re really confused about how search engine logarithms connect our local advertising agency with small business searching for …