You just don’t have enough time to spend on making marketing a focus You might have the best product or service in the industry, but the fact is that without a strong strategy for getting your message to your prospective buyers, you’ll struggle to make sales. You have limited resources, and you’ve been dedicating every waking moment to perfecting your …

What’s a heuristic evaluation? These principles were originally established by Jakob Nielsen in his book “Usability Engineering,” and provide a baseline of acceptable standards in human-centered design. The principles answer the following questions from the user’s perspective: Can I recognize that a change I made is in progress, but not yet submitted? Are the patterns in this interface familiar to …

Stop Saving big design reveals for working sessions Provide content in advance so attendees can have time to absorb it and think through feedback rather than asking them to react in the moment. When the group gets together, hit the ground running. Worrying about minor disruptions Once in a while, a cat will walk across a keyboard, a dog will bark, …