Notes, thoughts and great advice from peers, clients and other really smart people.

Thoughts and Conversations

From EAG, Our Clients and Other Marketers We’ve been collecting notes, thoughts and great advice from peers, clients and other really smart people. For what it’s worth – here is a short collection. Workforce Recovery Unprecedented unemployment is creating a shift in where our workforce lands when the economy rebounds. As restaurants, retail and many others reduce their workforce, Amazon, …

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Angela Ridpath and Katie Heinen Join EAG Advertising & Marketing in Leadership and Account Roles to Support Growing Client Roster

April 6, 2020 (KANSAS CITY, MO) – EAG Advertising & Marketing, Kansas City’s first outsourced marketing department for small businesses, announces today that Angela Ridpath has joined the team as vice president of client services and Katie Heinen as account executive. In these roles, Angela will bring her expertise in integrated marketing, branding and leadership to EAG and their clients’ …

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What Exactly Is Your Intent With That Teddy Bear?

Knowing whether users are looking for specific information or general knowledge can make or break your digital advertising success (and budget). Recently, Google posted a blog about how they are improving search results by improving the way Google Search understands language. Specifically, Google introduced a technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers, or as …