Your salespeople. They are knowledgeable and well trained. They are often the face of your small business and brand. Your brand strategy. It’s the culmination of countless hours, resources and an enormous amount of energy spent establishing what your company looks and sounds like. Therefore, sales and marketing are more effective when they work together, using brand strategy as their …
The strategic marketing planning process, the way we’ve known it thus far, may be becoming inadequate for nonprofits. Any marketer will tell you that to stay contemporary with customers, you can’t just react to change. You must anticipate change. The Questions You Should be Asking For example, take any strategic marketing plan and review the 3- to 5-year projections. To …
There won’t be a test, but there are consequences for not following them. Anyone who has an email address (that’s everyone) knows the frustration of receiving emails from small businesses that haven’t followed the rules of permission-based email marketing. Spam emails can come from all kinds of sources—both legit companies and shady ones. Even inboxes with fairly good spam protection …
Never duplicate content. Also, never duplicate content. “What sets (REDACTED NAME) apart from everyone else? We provide complete online marketing AND branding packages that free you up to focus on your most important revenue-generating activities. PLUS, we’re unique because we are 100% dedicated to serving the (INSERT YOUR) industry.” Small business owners have plenty to focus on. The promise of …
