“Tell me somethin’, girl…are you happy in this modern world?” Does reading that line automatically make you finish the song? Or go watch Bradley Cooper and Lady Gaga fall in love? Even if it isn’t quite your thing, that one line alone has the ability to make thousands of people get incredibly emotional. There’s a reason A Star is Born …
Are You Doing All You Can with Your Nonprofit Blog?
It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of your nonprofit website content. A blog can take an organization to the next level. They aren’t just used to provide …
The Importance of Social Media Marketing
An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards, on television, radio, you name it. People were telling others to “follow” them there. Everyone was going, so we figured, …
What’s the Difference Between a Boosted Facebook Post and a Paid Facebook Ad?
In early 2018, Facebook changed the way their algorithm works to encourage peer-to-peer communication at the expense of how many people a company may be able to reach, even if a person “likes” that particular small business. All that to say that – on Facebook anyway – if you’re not paying to reach an audience, your posts are nearly worthless. …