Outsourcing marketing and advertising services is blossoming among small and medium sized businesses. Recently we’ve been asked a host of new questions as companies evaluate the pros and cons of outsourced marketing. In no particular order, here are the most recent and frequent questions asked about outsourcing. Is it a good idea to outsource social media marketing? Yes and no. …
When it comes to marketing a new business, one of the most important elements is brand positioning. This is how you will “position” your company in the minds of your audience. It means communicating—through your marketing messages—your company’s quality, value, and solutions to the world. To establish your brand positioning, you must determine what your company does better, with more …
It seems like everyone’s a social media expert these days. But just because they’re on Facebook and have umpteen thousand followers or call themselves an influencer doesn’t mean they can develop and execute a social media marketing campaign. After all, likes and loves don’t pay the bills nor the payroll. At one time, it was a novelty for a business …
For small business owners considering outsourced marketing to replace or supplement their in-house marketing needs, the fear of unknown costs can be prohibitive. Informed decisions are made based on knowledge, so we’re offering a very practical approach to help you evaluate the cost of outsourced marketing for your business. More often than not, the benefits of outsourcing marketing can easily …
