For small business owners considering outsourced marketing to replace or supplement their in-house marketing needs, the fear of unknown costs can be prohibitive. Informed decisions are made based on knowledge, so we’re offering a very practical approach to help you evaluate the cost of outsourced marketing for your business. More often than not, the benefits of outsourcing marketing can easily …
Gaining and retaining customers is the job of everyone in the company. A version of this article was originally published in the Kansas City Small Business Monthly. Is marketing really everyone’s responsibility? Most successful corporate leaders, marketers and business owners think so. But the true champions of integrated marketing find ways to make marketing a living, breathing part of their …
Midland Industries announces that both Melissa Coolidge and Todd Evans both have joined the company as National Sales Managers for the Plumbing/PVF and Waterworks and Irrigation markets respectively. Coolidge and Evans were formerly with Matco-Norca where they both led sales efforts in their respective disciplines. Coolidge is headquartered near Charlotte, North Carolina, and Evans near Houston, Texas. At Matco-Norca, Coolidge …
The story of Midland Industries new industrial distribution platform told on video. [Kansas City, MO – May 30, 2019] — Earlier this year, Midland Industries, in conjunction with Wynnchurch Capital, announced the rebranding of its industrial distribution platform. Today, the company released a video entitled, ‘Show the World’ which expands on the purpose and opportunities presented by the new brand. …
