The story of Midland Industries new industrial distribution platform told on video. [Kansas City, MO – May 30, 2019] — Earlier this year, Midland Industries, in conjunction with Wynnchurch Capital, announced the rebranding of its industrial distribution platform. Today, the company released a video entitled, ‘Show the World’ which expands on the purpose and opportunities presented by the new brand. …
You love them. You hate them. Trade shows can be a significant investment for small and large businesses alike. They also give you a chance to be up close and personal with your audience and move sales one step closer to the goal. Here are a few thoughts about maximizing your trade show marketing investment. Stop Paying for the Traditional …
There is a good reason why consumers in general feel like a number. It is because they are so often seen and treated as one. Sales and marketing become formulaic. To get X number of sales then Y number of touchpoints should be made. To make X dollar amount, then X number of service or product must be sold. The …
By Rachel Galloway Our content director’s daughter spends a day of her spring break at our office in the Crossroads, and ends up writing a blog about what advertising & marketing means to her. As a 13-year-old, I have a very limited budget. Limited meaning no budget. I have no budget because I have no job. I can’t even legally …
