Managing Your Small Business’s Online Reputation It is not a matter of if, but when someone will post a negative review online about your small business. This less-than-stellar review may or may not come as a shock. Many online reviewers today will air their frustration under the cover of online anonymity than face to face with you. When that happens, …
“Best” Meaning the Ones You Should Budget for This Year Actions speak louder than words, which is true for today’s B2B and B2C businesses. More often than not, small businesses use marketing strategies to draw in new customers and increase revenue, but rarely do they focus on customer retention strategies that build long-lasting relationships. Customers are more likely to show …
Writing a Request for Proposal (RFP) seems easy enough. Heck, you’ve probably written them before when your business was in search of a partner or vendor to provide a service. Before you sit down to write an RFP for an advertising agency, much less choose one based on the responses, we’re offering some sage advice to help you navigate your …
Love Letters, Family Center Farm & Home and Maggie’s Farm Products Join Agency Roster EAG Advertising & Marketing (EAG), Kansas City’s only advertising agency focused on serving small and aggressively growing businesses, announces the addition of three new retail brands to its client list. EAG’s roster of retail brands with an emphasis on digital business continues to grow. Kansas City-based …
