We believe in ongoing education and training. It’s especially critical with digital marketing strategies, because algorithms and landscapes change frequently. We sent six EAGers to Digital Summit Kansas City to stay on top of our game. Here are their key takeaways: Audrey Gardner, account manager – Email platforms are starting to come along, but they’re still at the mercy of …

Good design isn’t cheap. Bad design can be costly. We don’t know who originally said it but we’re giving our art director Derrick credit for reminding us; you get what you pay for. Never has this been truer than in today’s marketplace where logo design and just about all graphic design is a commodity. It doesn’t take more than Google …

Video content is attention-grabbing and, if done right, immediately engaging. The bottom line? If you’re not currently planning to include video production in your marketing strategy, you’re missing out on an incredibly effective way to engage with your online audiences. After all, YouTube is the second most popular search engine, right behind Google, and videos can be used on your …