Content. Content. Content. You hear that ambiguous word pop up in every conversation about marketing. It’s even strung together as content marketing. What is Content?  You probably have an idea of what it is, but if asked to define it, you might stumble for words that nail it down. The dictionary and Wikipedia do content justice in their definitions. The …

Whether you manage a retail shopping center or a single retail store, or are responsible for retail marketing, you’re keenly aware of how online purchases have been eating away at in-person shopping for years. Giants like Amazon give shoppers the means to view what’s available from many stores at once and what might be a reasonable price to pay. That …

Paul Weber and Brenda Heffron have collaborated on award-winning copy for all media. Finally, they face off to debate content marketing to the sexes. She Said: Explain “mansplaining” to me. I dare you. He Said: I’m pretty sure that was a term created by a woman to define our unique way of speaking condescendingly to women. That said, we are …