Nobody was shocked when it was announced at a staff meeting that Erin Dechman and Audrey Gardner were being promoted from digital account executive and account executive to managers, respectively. Erin Dechman brought her digital marketing (and hip-hop dance) skills to EAG Advertising & Marketing in 2016. She has been honing her expertise ever since. Erin’s new title, digital account …
Caveat Emptor (Let the Buyer Beware) By Paul Weber, EAG Advertising & Marketing CEO Facebook is under fire. Just yesterday a client expressed concerns that our marketing plans for his consumer product included Facebook social programming and advertising. This was a first, and a timely reminder that we should pause and consider the complications that Facebook advertising presents. At least …
It was mid-2017 when Debbie Wilkerson, Greater Kansas City Community Foundation’s president and CEO, joined a business leader roundtable hosted by EAG Advertising & Marketing’s CEO, Paul Weber. Debbie was there to explain the role the Community Foundation plays throughout Kansas City and beyond. Her gracious giving of time and knowledge inspired Paul to establish the EAG Foundation and to …
Let’s make it rain resumes with employer branding. By most ways to measure it, the nation is at full employment. That sounds great as a line on the nightly news, but for those of us recruiting and trying to hire and retain the best employees, it’s rough out there. The Society of Human Resource Management’s (SHRM) LINE Report puts hard …
