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Personal, Five-Star Service as a Better Influencer

Today, businesses live and die by ratings and reviews. Reviews have become so competitive and important to businesses that consumers have attempted to extort businesses if they don’t get what they want. On the flip side, businesses have accused online review sites of raising and lowering customer reviews based on advertising buys or lack thereof. This dynamic affects all service-based …

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A Fitness Challenge for the History Books – EAG-Style

A particularly fitness-focused team member (we won’t name names) declared May 2017 as the fitness challenge month to end all fitness challenges. The goal gauntlet was thrown down and the point chart went up. Those participating (we won’t name names of slackers) wrote their goals for all the office to see. Points were awarded each week, and it was neck …

Data, Data Everywhere, but Not a Straw in Sight

June 19, 2017 Capturing User Insights to Enable Data-Driven Decision-Making We’re surrounded by data. It’s everywhere we turn, and we’re expected to use it to understand and track product performance and to use it for evidence-based decision-making. While advanced data methods, including artificial intelligence, are the big game changers in data analysis, the fact remains that access to comparatively simple …

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Important Notice for Website Owners

Not to get all techy on you, but Google has ramped up its efforts to encourage owners of websites that involve any kind of user input to add site-wide Secure Sockets Layer (SSL). Starting this October, non-secure sites will have warnings attached to them. This rollout is in addition to the SSL requirement for any site containing passwords or credit …