I outsourced my grocery shopping the other night. Sometimes, I outsource dinner. I brush my teeth twice a day, but outsource deep cleaning twice a year. Car and home repair, 100% outsourced. I pay monthly bills, but come tax season, my accountant fills out and submits the return. Something as important as taking care of and educating my kids, outsourced. …

When you consider all the legitimate email and annoying spam you ignore every single day, it’s understandable that you might have reservations about investing any marketing budget in email marketing campaigns. Email marketing is ancient compared to other marketing channels. I mean you might as well send out smoke signals to your customers, right? Hopefully, that’s what your competitors think, …

New York Times reported nearly 4.3 million workers voluntarily quit their jobs this fall, which is up from 4 million last July. Dubbed The Great Resignation, it’s a phenomenon unlike anyone has seen before, and it’s making filling marketing positions with competent marketers extremely difficult, if not impossible, for many business owners. Companies are responding in many ways, and none …

The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the challenges of hiring and retaining top talent in the current HR market and it can steal a lot of time …