The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the challenges of hiring and retaining top talent in the current HR market and it can steal a lot of time …

There’s a disconnect. It’s happening somewhere between sales and marketing. Sales say they don’t have the right marketing tools and/or support they need to close leads. Marketing says sales aren’t adequately following up on the leads their efforts are generating. Worst case scenario? Both are working in isolation, unaware of what the other is doing like two ships passing in …

Consider all the time, money and energy that go into your company’s marketing strategy and campaigns—all in an effort to create brand recognition, build loyalty and sell more products and services. The customers always come first, except when they don’t. Before any customer has any kind of experience with your company, there are employees who make that interaction possible and …

There are many reasons why hiring is as difficult as it is right now. Those reasons are political, they’re generational, they’re societal, and they’re very complicated. They’re also not new in any way – these recruiting challenges have been slowly building for the last several years. The most important thing to remember about why hiring is difficult right now? Not …