Results-driven marketing strategies make numbers sing, but what makes them sparkle? Think of who is most involved in your marketing meetings? For small business marketing, the obvious players are the marketing managers, digital marketing strategists and account people. However, creative people, like copywriters and graphic designers, should be there, too. Why? Making a Case for Creativity We’ve come a long …

As a marketing agency serving growth-minded organizations, we’ve learned a thing or two about entrepreneurs. By nature, entrepreneurs seek opportunity. If ‘never let a good crisis go to waste’ is the kind of mantra a growth-minded business owner might have, the COVID era is loaded with opportunity. Supply chain issues have caused that rare combination of opportunity and crisis small …

Every industry has a dependence on website traffic. That’s because the internet is the first place your next customers will go when they decide they need something. Even if your customers don’t talk or connect with you through your website, they visit and do their research before they make contact. In fact, research from Forrester’s Lori Wizdo shows B2B prospects …

Many marketing agencies have written about the latest Google announcements regarding the upcoming cookieless future. Other headlines talk about Apple fighting with Facebook. Still more articles talk about consumer privacy efforts in Europe and California, and how companies like Apple and Google are working to bring their privacy efforts more in line with those restrictions. For a small business owner …