There’s a disconnect. It’s happening somewhere between sales and marketing. Sales say they don’t have the right marketing tools and/or support they need to close leads. Marketing says sales aren’t adequately following up on the leads their efforts are generating. Worst case scenario? Both are working in isolation, unaware of what the other is doing like two ships passing in …

Consider all the time, money and energy that go into your company’s marketing strategy and campaigns—all in an effort to create brand recognition, build loyalty and sell more products and services. The customers always come first, except when they don’t. Before any customer has any kind of experience with your company, there are employees who make that interaction possible and …

There are many reasons why hiring is as difficult as it is right now. Those reasons are political, they’re generational, they’re societal, and they’re very complicated. They’re also not new in any way – these recruiting challenges have been slowly building for the last several years. The most important thing to remember about why hiring is difficult right now? Not …

Results-driven marketing strategies make numbers sing, but what makes them sparkle? Think of who is most involved in your marketing meetings? For small business marketing, the obvious players are the marketing managers, digital marketing strategists and account people. However, creative people, like copywriters and graphic designers, should be there, too. Why? Making a Case for Creativity We’ve come a long …