There are a handful of us at EAG Advertising & Marketing who are or have been small business owners. We know the internal struggle business owners battle every day. Entrepreneurs at heart, we can be control freaks, fighting the if-you-want-it-done-right-do-it-yourself mentality. But we’re also educated enough in business to know smart people surround themselves with smarter people and let them …

Have you kept up with the new and emerging trends in marketing? Inbound marketing, customers as influencers, video content creation, native advertising, massive updates to Google’s search algorithm, user experience, personalization, to name a few. Marketing used to be a matter of staying the course and following best practices. Today, successful marketing requires being ahead, or at least in step, …

When your potential customers come to your website, you know what their experience is like. You’re confident they have fast enough load times so it’s a good experience. You’ve structured the menu items so they can find the information they need to become a customer quickly. Your forms and click-to-call buttons work the way they should. You’re confident you know …

Being in advertising and marketing, I like to think I’m immune to emotional tactics used to sway my purchasing decisions. Turns out, I’m not. Neither are you. Neither are your customers (thank goodness). Sure, all of us may sense a company is playing on our emotions. But, if a product or service brings us some kind of value, we’ll play …