The inclusion of “correctly” in the title infers there is an incorrect way to market your business. Unlike all publicity is good publicity; not all marketing is good marketing, especially if you define “good” by the number of leads that funnel into your sales pipeline. To oversimplify, a business’s marketing plan usually involves a lead generation component. Targeted prospects who …

Good question. The short answer is yes. Outsourced marketing fits just about any business of any size and in any industry. Like sales and taxes, marketing is an essential business function. Your marketing spend ideally should keep pace with sales. More marketing, more sales—they grow together. The exception to the rule is a business that is not yet generating enough …

Maybe you were raised like many of us were and adopted a lesson learned in childhood: if you have to ask how much something is, then you probably can’t afford it. Of course, price shrouding is a marketing tactic. For those businesses selling products that fall in the astronomical price range, the idea is to give consumers enough time to …

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker We use that quote a lot. You’ll find it on our website and in our proposals. Our job as an outsourced marketing agency is to make sure our clients aren’t wasting a cent, much less half, of their advertising budgets. Some …