Have you kept up with the new and emerging trends in marketing? Inbound marketing, customers as influencers, video content creation, native advertising, massive updates to Google’s search algorithm, user experience, personalization, to name a few. Marketing used to be a matter of staying the course and following best practices. Today, successful marketing requires being ahead, or at least in step, …

When your potential customers come to your website, you know what their experience is like. You’re confident they have fast enough load times so it’s a good experience. You’ve structured the menu items so they can find the information they need to become a customer quickly. Your forms and click-to-call buttons work the way they should. You’re confident you know …

Being in advertising and marketing, I like to think I’m immune to emotional tactics used to sway my purchasing decisions. Turns out, I’m not. Neither are you. Neither are your customers (thank goodness). Sure, all of us may sense a company is playing on our emotions. But, if a product or service brings us some kind of value, we’ll play …

The inclusion of “correctly” in the title infers there is an incorrect way to market your business. Unlike all publicity is good publicity; not all marketing is good marketing, especially if you define “good” by the number of leads that funnel into your sales pipeline. To oversimplify, a business’s marketing plan usually involves a lead generation component. Targeted prospects who …