Usability is a popular topic among our clients. One of the first things we do with most of our clients’ existing products and websites is conduct a heuristic evaluation to identify common issues. We assess areas of opportunity based on UX best practices and our expertise, then we provide a list of prioritized changes and recommendations for improvements (Check out …

Whether you’re planning next year’s marketing budget or developing a small business marketing strategy, a question that inevitably comes up is: how much should I pay someone to manage my social media marketing? First of all, let’s accurately phrase that question. How much should I spend on social media marketing? It’s a small change in wording with big ramifications on …

If you really want to improve your bottom line, design for user goals, not organizational tasks. It’s easy to get swept up in the efficiency of small tasks while trying to improve user experiences and simultaneously increase the bottom line. Designing around goals, instead of tasks, allows for new and exciting ways to reach target audiences and design next-level solutions. …

Shuffling tasks and managing all aspects of small business operations leave you with more hats than you have places to hang. Maybe along the way, you’ve gained bits of information by self-educating on marketing. Eventually, clarity sets in that maybe you’re missing the bigger picture. Running a small business is about knowing where to find efficiencies in your time, budget …