When a panel of business owners and leaders who specialize in advising other business owners and leaders gets together to discuss planning for 2023, you pay attention. Planning for the next calendar year is challenging in any year, but as 2023 starts to become a reality, there are many questions surfacing that require special consideration perhaps more this year than …

Do we really need a marketing plan? The quick answer is yes. Look, the criticisms of planning aren’t lost on us. Why build a plan that could just gather dust in a folder on a shelf? Why plan in such turbulent times when you’re not sure what you’ll be reacting to next? Why plan when it’s only you who will …

Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the picture? For our paid search clients, we’ve seen per-click charges for competitive search terms range from just pennies to $75 …

EAG Advertising and Marketing Small Business Marketing Tip: “Are you trying to reach your customers with social media? Great. But, before you go out and start planning all of your social media posts, several times a day, on all of the social media platforms that are available, you should know a little something about the reach of organic versus paid …