There’s more measurement to everything these days, including marketing. Never have there been more measurable marketing metrics, which is great because measurements lead to insights, and insights lead to better decisions, and better decisions lead to better marketing results. But, it’s easy to get lost in the digital marketing terms, jargon and acronyms, losing the meaning behind how the numbers …

There are several good marketing companies in Kansas City. Here’s what our great business marketing experts want you to know. Marketing used to be a lot simpler. Three broadcast television networks, a daily newspaper or two, a handful of top radio stations, some outdoor billboards and a quarterly catalog. You launched your advertising campaign and waited to see the results. …

When a panel of business owners and leaders who specialize in advising other business owners and leaders gets together to discuss planning for 2023, you pay attention. Planning for the next calendar year is challenging in any year, but as 2023 starts to become a reality, there are many questions surfacing that require special consideration perhaps more this year than …

Do we really need a marketing plan? The quick answer is yes. Look, the criticisms of planning aren’t lost on us. Why build a plan that could just gather dust in a folder on a shelf? Why plan in such turbulent times when you’re not sure what you’ll be reacting to next? Why plan when it’s only you who will …