March 13, 2014 Next time you face the decision to skip usability testing or missing development deadlines to fit it in, consider hiring a consultant or research firm to help. Benefits of hiring outside UX help: Fosters Internal Collaboration When a consultant runs testing, internal team members can observe user testing together. We’ve seen many design challenges worked out collaboratively …
EAG Advertising & Marketing Reviews the Kansas City Business Award Scene Oscars, Golden Globes, Emmys – step aside. It’s award season and Kansas City’s business awards are in full swing. With bated-breath we eagerly await the upcoming Oscars, as well as our local Addys, Phillys and Fountain Awards. For some award festivities, we’ll cozy up on the couch with a …
Adams Dairy Bank opened in January 2008, at the very beginning of one of the greatest recessions of our time. Nobody could have anticipated the challenging financial climate this young upstart would face. Many banks, long-established prior to the recession, couldn’t navigate the turmoil and closed or merged with other stronger banks. It was a tenuous time and definitely not …
A Great Website Begins with the Customer, Not the Company Websites used to be built with two main guiding principles: What the company thought was awesome about themselves and what they thought customers wanted to see. But there’s a new sheriff in town called user-centered design, or User Experience (UX). The goal? Bringing the concept of customer service into the …
