The View from the Top is Yours Alone When you’re the owner or CEO of a small business, no one knows better than you just how lonely it can be at the top. Sure, you might be close to some or all of your team. You might even be good friends with some of them. That’s the thing about small businesses. …
January 26, 2014 Voice interfaces challenge some users. While conducting usability testing on an IVR system for a leading US consumer online brokerage firm, we discovered usability pitfalls specific to voice-response IVR systems vs. touch-tone systems. The root challenge of voice response is that they place an added burden on the user to remember specific voice commands. Remembering to say …
Finding just the right word in daily conversation is hard at times. Finding the right words for the perfect marketing message is even trickier for even the most experienced and skilled of copywriters. Every time your company communicates with an audience – via your website, newsletter, direct mail piece, email, blog, press release, video, etc. – how well your content …
The Beatles or Rolling Stones? Beef or chicken? Answering some questions are easier than others. As we roll into 2014, many of you will be asking whether or not trade shows are still worth the money, especially in tight economic times when every dollar spent is worth scrutinizing. And some of you will be expected to answer. Looking at trade …
