When Words Alone Aren’t Enough

Video Production – A Case Study Video, whether on your website, posted on YouTube or both, is a great way to spread your branding message through the world of social media.  When planning for a video (or a series of videos), there are many things to consider – audience, visual messaging, cost.  If you are thinking about incorporating video into …

Is Your Search Engine Marketing Company Helping You or Actually Hurting You?

This article is a rare occasion for me, I don’t often write about unethical or “black hat” search engine marketing tactics, because I think they get too much attention already. However, with that being said, in the past month we had three prospective clients reach out to us to assist with their search engine marketing. Each client handed me a …

Just the Right Color

“In order to create ‘magic’ in the marketplace that ultimately leads to capturing the consumer’s eye, colors for 2013 will need to coax and cajole, soothe or astonish, renew and replenish.” That’s according to Leatrice Eiseman, Executive Director, Pantone Color Institute. Pantone recently released their annual color forecast showcasing the season’s most important color trends. Are you looking for a …