Our search world has changed. Results pulled in from Google, Bing and Yahoo are now all content-related, so it’s the job of search engines to provide users with results that give them the information they’re looking for. The better the results returned to the user, the more users will use them.
February 2, 2012 When we begin a new project by doing a heuristics review of a client’s software or website, we often wonder if we’ll have to start from scratch. Should we try to maintain some semblance of the prior design and architecture or should we wipe the slate clean and rebuild? The dilemma is a minefield that goes beyond …
Just weeks away from Super Bowl XLVI and Super Bowl commercials are already getting buzz. Who will win the ad wars? Here’s our perspective without the benefit of any research or review of the coming advertising spots. And what are our criteria for success in the Super Bowl? It’s not the funniest commercial or the one that packs the most …
When a small business is looking for an advertising agency relationship, is this inherently an impossible quest? We’d like to think not since our mission and purpose has been to serve small businesses in an era when a broad-spectrum advertising agency is getting harder and harder to find. In the advertising business, this is a period of specialty.
