EAG Advertising and Marketing Small Business Marketing Tip: Before you launch a digital campaign, it’s best to know the digital marketing analytics goal. Are you trying to increase awareness? Generate leads? Or both? Campaign reporting will make more sense with a known goal. Brand awareness campaigns will perform differently than lead generation campaigns so it’s best to not compare …

  EAG Advertising and Marketing Small Business Marketing Tip: It often takes multiple marketing touch points before someone is ready to contact your business. Using multiple marketing channels helps interact with your audience from the research phase all the way to the purchase phase. “Why should you be using multiple marketing channels to promote your product or business? Hi my …

  EAG Advertising and Marketing Small Business Marketing Tip: It’s not uncommon for small businesses to not know what is happening on their website. Google Analytics is a free marketing tool to help understand what marketing tactics are working and what ones may not be. “How do you know what’s working from a marketing standpoint, especially when it comes to …

  EAG Advertising and Marketing Small Business Marketing Tip: “How do you know what your customers and potential customers are doing once they make it to your website? Analytics can tell us a lot, but to really dive deep, we’re gonna need a different weapon. In our toolkit, we use one called Lucky Orange, and that’s available for about $10 …