Whether you own a small business or are responsible for the marketing of one, you’re always looking for ways to work smarter, not harder. Digital marketing has evolved to the point where there are specific strategies you can follow and certain tactics you can perform that will help you market your small business smarter. The caveat is that digital marketing …

Imagine training for a marathon. You put in the work, the hours and hours of running and pushing yourself to your limits. The day of the marathon comes, and you’re running; you’re running; you’re running. The millisecond you cross that finish line you’re exhilarated and know every ounce of energy you poured into preparing for this personal victory was worth …

  EAG Advertising and Marketing Small Business Marketing Tip: Before you launch a digital campaign, it’s best to know the digital marketing analytics goal. Are you trying to increase awareness? Generate leads? Or both? Campaign reporting will make more sense with a known goal. Brand awareness campaigns will perform differently than lead generation campaigns so it’s best to not compare …

  EAG Advertising and Marketing Small Business Marketing Tip: It often takes multiple marketing touch points before someone is ready to contact your business. Using multiple marketing channels helps interact with your audience from the research phase all the way to the purchase phase. “Why should you be using multiple marketing channels to promote your product or business? Hi my …