Wisdom comes at a hefty price – time – not measured in weeks or months, but decades. As the economy teeters on the edge of a rebound, companies have little tolerance for lengthy learning curves or risk in hiring. What they do have is a need for an experienced and mature pool of proven professionals who have transitioned out of …
Social media is fine but people want choices. Today I was speaking to a group of business start-ups when the question was asked, “With everyone texting and tweeting, shouldn’t I focus on social media for launching my new business.”
They still don’t get it. Even as they slowly wither away, the Yellow Pages industry still doesn’t get it.
A solid brand message must be developed and delivered internally, long before any external advertising is created.
