The backstory. EAG Advertising & Marketing is in the middle of a brand refresh. When you’ve been in business long enough, a brand update is inevitable. The process involves evaluating changes in your industry and among your clients’ expectations and needs. Ultimately, the goal is to position (or re-position) your brand in the marketplace to be compelling to your clients …
Within a relatively short time span, the EAG Advertising & Marketing team suffered a series of losses. We lost a pitch. Our marketing strategy presentation made it through three rounds, and we were in the final round. That’s as far as we got. Why? We don’t know. The form letter didn’t state the reason. The chemistry was in the room, …
The domain registrar, DNS host and website host came home to roost for Chris and Pat. They never imagined these vendors’ roles in their initial website would create a bit of mess when the time came to revamp their website. Oh, but they did… Back then, they spent months trying to think of a name for their business. Had a …
What is your brand’s online reputation worth? How much you spend on social media marketing is likely to affect your reputation within your industry and among your clients, employees and community: good, bad and even damage control. Warning: the following is based on real events, though certain elements may be dramatized (maybe). An influencer received a sentence promoting a product …
