Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better. The hard part about going full speed ahead with anything too new to have withstood the test of time is …
From the technology package I chose when I bought my car and the dining plan I added on to a Disney World vacation down to my streaming television service, I love a good package deal as much as the next person. Even on the rare occasion when I order fast food, I love combo meals with the choice narrowed down …
The backstory. EAG Advertising & Marketing is in the middle of a brand refresh. When you’ve been in business long enough, a brand update is inevitable. The process involves evaluating changes in your industry and among your clients’ expectations and needs. Ultimately, the goal is to position (or re-position) your brand in the marketplace to be compelling to your clients …
Within a relatively short time span, the EAG Advertising & Marketing team suffered a series of losses. We lost a pitch. Our marketing strategy presentation made it through three rounds, and we were in the final round. That’s as far as we got. Why? We don’t know. The form letter didn’t state the reason. The chemistry was in the room, …
