The domain registrar, DNS host and website host came home to roost for Chris and Pat. They never imagined these vendors’ roles in their initial website would create a bit of mess when the time came to revamp their website. Oh, but they did… Back then, they spent months trying to think of a name for their business. Had a …

What is your brand’s online reputation worth? How much you spend on social media marketing is likely to affect your reputation within your industry and among your clients, employees and community: good, bad and even damage control. Warning: the following is based on real events, though certain elements may be dramatized (maybe). An influencer received a sentence promoting a product …

Many of our client relationships begin with a request. They need a <fill in the blank> campaign. Usually, that blank is filled in with one of three terms: advertising, marketing or lead generation. Like mobile device and smartphone, advertising, marketing and lead generation are used interchangeably—treated as synonyms. However, they are different, and your small business marketing company will listen …

Adweek recently published an article regarding what advertising and marketing agencies should be doing this year to show their value in a time where their work can be commoditized. Meaning clients are buying digital marketing campaigns as they would office supplies. Digital ad design from here. Copywriting from there. Paper from here. Staples from there. Interestingly enough, the writer points …