Adweek recently published an article regarding what advertising and marketing agencies should be doing this year to show their value in a time where their work can be commoditized. Meaning clients are buying digital marketing campaigns as they would office supplies. Digital ad design from here. Copywriting from there. Paper from here. Staples from there. Interestingly enough, the writer points …

I outsourced my grocery shopping the other night. Sometimes, I outsource dinner. I brush my teeth twice a day, but outsource deep cleaning twice a year. Car and home repair, 100% outsourced. I pay monthly bills, but come tax season, my accountant fills out and submits the return. Something as important as taking care of and educating my kids, outsourced. …

When you consider all the legitimate email and annoying spam you ignore every single day, it’s understandable that you might have reservations about investing any marketing budget in email marketing campaigns. Email marketing is ancient compared to other marketing channels. I mean you might as well send out smoke signals to your customers, right? Hopefully, that’s what your competitors think, …

New York Times reported nearly 4.3 million workers voluntarily quit their jobs this fall, which is up from 4 million last July. Dubbed The Great Resignation, it’s a phenomenon unlike anyone has seen before, and it’s making filling marketing positions with competent marketers extremely difficult, if not impossible, for many business owners. Companies are responding in many ways, and none …