Longtime team member, steps into new role focusing on the agency’s operations and process efficiencies.
June 30, 2017 (KANSAS CITY, MO) – EAG Advertising & Marketing, Kansas City’s only advertising agency devoted to making big-brand advertising accessible and affordable for growth-minded business owners and entrepreneurs, announces Cinda Fisher has been promoted to director of operations. In her new role, Cinda will oversee the agency’s internal operations, which will bring even more value to EAG’s clients in the form of streamlined processes and system improvements.
Paul Weber, EAG’s founder and chief strategy officer explains, “As our client roster expands – greatly in recent quarters – it’s natural to look for ways to enhance our internal operations, especially those that affect our clients most. Cinda has broad experience on the account side as our former account director and brings both the client and EAG perspectives to her new position. Her ideas and her ability to implement them without skipping a beat will bring added value to our clients.”
Cinda joined EAG in 2008, bringing with her over a decade of brand management and marketing experience in the hospitality industry, with Houlihan’s Restaurant Group and AmericInn International. As EAG’s director of operations, she will be responsible for developing new processes ranging from the way the agency tracks projects to vendor follow up, enhancing the agency’s marketing toolkit with vetted solutions and training new account people.
“Cinda is one of EAG’s original team members. She knows every aspect of our business and every aspect of our long-term clients’ businesses, which made her the perfect choice for this role,” says Michele Markham, EAG’s president.
EAG helps its clients increase their marketing capacity by becoming their full-service outsourced marketing department, complete with C-level marketing leadership. Brand development, media placement, creative design, channel management, website design, content marketing and search engine marketing services are conducted in-house by seasoned marketing professionals. Cinda has been involved in one way or another in providing these services for the majority of EAG’s clients, sourcing everything they need, from the best printing vendors to accounting software.
“I have an eye for efficiency and an ability to tweak processes to make them work better for any task at hand. It’s hard for me to accept hearing, ‘that’s the way it works.’ I tend to look at things logistically and how people actually use them, then make improvements based on that,” says Cinda.
About EAG Advertising & Marketing
Since 2003, EAG Advertising & Marketing (EAG) has provided branding, advertising and marketing services to nearly 300 small and mid-market companies in Kansas City and across the nation. EAG has been profiled or quoted in numerous national and local publications including the Wall Street Journal and INC. Online. Winners of numerous graphic design and marketing awards from the Business Marketing Association, EAG was a winner of “Best Places to Work” presented by Ingram’s Magazine in 2008, 2012 and 2015, Thinking Bigger Business Media’s “25 Under 25” in 2007 and Kansas City Business Magazine’s “Top Companies” in 2013.