Kansas City, Mo. October 25, 2024 — EAG Advertising & Marketing has been honored with a Silver PRISM Award by the Greater Kansas City Public Relations Society of America (GKC-PRSA) for its ‘Small Business Miracles’ podcast, which features interview-style conversations with entrepreneurs who share their expertise, experience and advice. The prestigious PRISM Awards recognize outstanding achievements in public relations and marketing, and this award reflects EAG’s culture of serving and celebrating Kansas City’s thriving community of entrepreneurs.
“EAG’s goal has always been to make marketing more accessible and provide practical advice that entrepreneurs can implement immediately,” says Jeff Randolph, EAG’s chief marketing officer and podcast host. “Our team has straightforward conversations about marketing and growth every day with clients and out in the community at events and trainings. It was a natural choice to turn all this wisdom in to a podcast. Everyone can benefit when experiences are shared.”
Each episode of the ‘Small Business Miracles’ podcast delivers practical marketing tips in a simple, straightforward format. Podcasts feature a marketing segment when actionable advice is shared, cutting through jargon to focus on what matters most to entrepreneurs: growing their business through smart marketing strategies.
Candid interviews with fellow entrepreneurs are the heart of the podcast. In each episode, guests open up about their journeys, sharing not just their triumphs but also their stumbles, lightbulb moments—the relatable stories behind their companies. It’s a captivating mix of entertainment and insight, giving listeners a glimpse into the personalities behind the businesses. From advice they’d give to their younger selves or the challenges they’ve overcome; the podcast’s guests are a resource for business owners looking to learn from their peers.
The podcast also celebrates the diversity of Kansas City’s entrepreneurial community. Guests come from all industries, business sizes and stages of growth. With a mix of narrative interviews and a dynamic “lightning round” of spontaneous questions, the podcast delves deep into the personal and professional stories of its guests, connecting with the human side of business ownership.
Judged by download ratings across Apple and Spotify, top episodes showcase the full spectrum of small business in Kansas City and beyond, such as human resources advice in Ep. 51, nonprofit highlights in Ep. 33 featuring Blaque KC’s founder Dr. Cokethea Hill, and Ep. 36 with Chef Shanita McAfee Bryant. The wide variety of featured guests helps bring inspiration and entrepreneur education that broadly appeals to other business owners, while highlighting similarities and differences.
“Our podcast and this recognition are really an extension of our broader mission to help businesses succeed by sharing valuable knowledge and lessons learned from fellow entrepreneurs,” says Michele Markham, EAG’s president and chief executive officer.
About EAG Advertising & Marketing
EAG, headquartered in Kansas City’s vibrant Crossroads District, is a fiercely entrepreneurial marketing advisory and creative agency. Since its inception in 2003, EAG’s agile team of marketing specialists and creative visionaries have delivered right-sized solutions to solve our clients’ marketing challenges and guide responsible, sustainable and informed decisions on their marketing investment. Providing a complete spectrum of strategic and tactical marketing services, EAG excels in developing and implementing customized, realistic and successful marketing strategies and tactics to harness each company’s unique strengths, address gaps and align with their goals. The agency has an impressive track record, with over 100 awards in areas ranging from marketing and design to workplace excellence, growth and community contributions. Visit www.eagadv.com for more information.
About GKC-PRSA
The Greater Kansas City PRSA chapter is a community of public relations and communications professionals across the Kansas City area, from recent college graduates to leaders of some of the largest firms, agencies, and non-profits. Members represent nearly every practice area and professional and academic setting within the public relations field. In addition, GKC-PRSA supports students from across the Midwest who are members of their campus Public Relations Student Society of America (PRSSA) chapters. The chapter holds virtual and in-person events to enhance our professional growth, as well as signature events, such as the annual PRISM Awards gala honoring the year’s best in communications excellence. The GKC-PRSA mission is to be the professional resource and advocate for Kansas City’s Communications community.