Who doesn’t love a clip show?!? We’re taking a retrospective look at the amazing entrepreneurs and nonprofit execs we’ve spoken with in 2024 and shared a few shareable moments to re-gift. Speaking of holidays, be sure to listen to the end to catch our special holiday show music created by your talented friends at EAG – we think we’re hilarious.
Transcript:
Hey, welcome back to the Small Business Miracles podcast.
My name is Jeff Randolph.
I am here.
This is not a normal show.
I’m here with Theo.
Theo, hey, welcome.
Jeff, thanks for having me on.
Thank you for having you on.
You’re always behind the scenes.
You’re like running most of this stuff.
This is, you’re here.
I get to talk today.
You get to talk today.
We’re gonna talk.
And the idea behind this one is, you know, we’ve done like episodes in right?
We’ve put out a good amount of content.
Wow.
I haven’t been counting, so.
Well, no, it’s you.
I’m not giving you time to count.
You get busy editing these podcasts.
Cool.
Yeah.
We’ve had a great time.
It’s a lot.
We wanted to take a look back and kind of reflect on some of the lessons learned, some
of the great guests we’ve had on the show, and there’s no better way to do that than
a clip show.
Yeah.
You have to, the clip show is like the thing you do.
And I think it gives us the ability to highlight, you know, all of the hilarious things we’ve
heard so far.
A lot of fun.
And I think some of the great wisdom from entrepreneurs and everything.
It feels like I can’t move forward unless I talk about my favorite clip show of all
time.
And my favorite clip show of all time?
Family Guy.
Family Guy’s 100th episode.
Here’s what they did, because they had been canceled like halfway through that run.
So one station canceled them, another one picks them up.
And so they finally get to episodes.
Didn’t think they would eventually make it there.
Didn’t look like they would for a while.
But to do this th episode clip show, it’s a clip show.
But they had this kind of narrative going through there where Seth MacFarlane, the creator
of Family Guy, is talking to the audience directly, but then says, we wanted to know
what America thinks about Family Guy, and so we decided to ask them.
And they do mall intercept surveys, like where they’re getting people just shopping in the
mall and bring them into the room.
Show them an episode of Family Guy.
And then Seth MacFarlane himself, the creator of Family Guy, sits down across from just
regular people who are shopping in the mall.
He does not introduce himself as Seth MacFarlane, creator of Family Guy.
And the guy who does the voices for X number of characters, he just starts talking to them.
And to a person, everyone there hates that show.
And he’s talking to them.
And the lady’s going, oh, the voice of the dog, is that David Hyde Pierce?
And it’s Seth MacFarlane.
And he goes, it is David Hyde Pierce.
And she goes, oh, that’s so disappointing.
I wish he wouldn’t have been involved in something so bad.
And look, the best clip show, best clip show.
They have no idea who it is.
Oh, my goodness.
So let’s get into it, shall we?
I’m going to have to tune into that for inspiration because it has to be a very interesting show.
It’s hilarious.
And good clips for Family Guy, too, which is always great.
Well, let’s talk about the podcast and let’s talk about, let’s get into the actual clips
and stuff.
Before we do, let’s talk about the award.
We actually won an award.
We won a PRSA Prism Award for this podcast.
And I want to say we are humbled by that.
That is spectacular.
We had a great time bringing attention to the businesses that we interview and to the
executives that we interview and lessons learned and giving out good marketing tips.
But we’ve had a great time doing that and getting the hardware.
It just encourages us.
It just encourages us.
Thanks so much for that.
This is a great thing.
Thank you to PRSA.
That’s the Public Relations Society of America.
That is it.
I want to thank them for acknowledging us.
That was a great event and a great time.
And if I acknowledge the hardware, I think I need to go to like, I think the reason we
got this hardware has to be the intro.
Like, that intro, you guys, you guys did a great job.
And I’m saying you guys, because this is you, this is Skeet.
Skeet Hanks, one of our designers here, but is also a very accomplished musician in a
band.
Shout him out, like the group and everything.
We try to give them a lot of credit when we first rolled that out.
Yeah, you’re talking about St. George and the Dragons.
That’s the name of the band.
I had a great time working with Skeet and David.
We hooked up, had a day at the studio and cranked out four different versions.
So if you’ve been tuning in, you’ve been hearing a different assortment of it, we’re
going to start sprinkling them all about in
So if you tune into the podcast, you’ll get a taste of everything that we’re doing.
And we have a couple other versions we’re going to sprinkle in throughout
But you can hear me singing on the on the disco version.
Oh, if you listen.
If you have some fun singing on that one, and that whole story was crazy too, because
you know, I wasn’t planning to sing on it.
I just happened to be in the studio and they needed a voice.
Yeah, but I had the voice.
Let’s pause on that for a second though, because you have the voice, like you are not just
a guy who runs the controls here.
You actually have been trained for this.
Dunson singing, yeah.
My first year in college, man, I was training to be a tenor.
That’s my Jayhawker background.
I went to KU and my first year was a minor and tenor and vocal.
And I had a great time doing that.
But my path was a little different.
I didn’t see myself being an opera singer, you know, but I had fun doing it.
But definitely part of my back, my musical background.
But being able to apply that in the professional sense, working and that just happening.
Really thankful I work for EAG and my summation of skills are coming together in the weirdest
capacity.
Oh, it’s guaranteed weirdest capacity.
We’ll just figure out, hey, what are you good at?
And let’s just randomly figure out how to work this in.
It’s a good time.
Right.
Well, we started out with a different intro and it was an intro that kind of had a good
feel to it.
And the idea was, hey, don’t let perfect be the enemy, good.
Let’s put out a podcast.
Let’s not wait for every element to be there.
And then we’ll go back and we’ll swap out the intros once we have some good music there.
And it could not be happier with that.
Yes, definitely.
I wanted to have our own very talented team take a run at that intro music and not disappointed
at all.
And now we’re getting into business.
We’re getting into your business.
If we keep moving on, let’s start with tips and then we get into features.
And the tips.
I read these marketing tips and I like them, but I may be too close to them to really give
them some perspective.
I think we’re trying to give nuggets of wisdom out as we work with our clients and we talk
to the business owners each week.
So there’s some inspiration there because we’re taking some of that inspiration from
client conversations that we’ve had.
Or if we’re talking to a prospect as a new potential client, we’ll hear kind of the things
that they’re hearing, the things that they’re saying to us and we’ll say, you know, that’s
a pretty good tip to throw out there.
Just as an educational moment, let’s throw it out there.
Did you enjoy some or were there some that you liked?
Pretty much going into my third year working in an outsourced marketing agency, I’m still
learning.
So a lot of what I learned comes from those tips.
I personally get a lot from just producing this podcast.
So kudos to you and all of that.
But a few of the tips, one of them, just a recent episode, the Michael Mackey episode,
that sets the standard for brand standards.
So the way that episode flows from the tip into the programming, talking with a person
that is just a great brand strategist, a very informative show.
So yeah, let’s listen to that, Michael.
Let’s listen to that tip.
Let’s let’s let’s hear a little bit of that.
Got it.
So my job is to find really mindful, really strategic ways to shamelessly, blatantly promote
someone without anyone knowing they’re being shamelessly, blatantly promoted.
So that is what I do day in and day out.
And it’s if you would have asked me two years ago, if I would have gotten to be really good
at personal branding, I would have been like, you’re nuts.
But then a funny thing happened.
I realized that everybody has a story and I am really good in writing in different people’s
voices like this morning.
I worked on this just a for instance.
This morning I worked on an architect, an author and a cybersecurity expert.
So that’s a really broad, that’s broad.
That’s a really rando mixed bag.
And it’s also very schizophrenic in that I have to write for so many different voices.
But I will guarantee you there is no one out there who cannot benefit from some sort of
nuanced or finessed personal branding.
Yeah.
All right.
And then another tip I like is episode with Corey McCartney, the owner of AGA Productions
and co-founder of FaceKC.
He gave us a great tip and a quote from the legendary Ollie Gates, the owner of Gates Barbecue.
He mentioned a quote that he said, he said, if you find a fork in the road, just take
the fork.
Yes.
Yes.
What did you learn about Ollie Gates and and or Kansas City Barbecue that the rest of the
world should know?
You know, he he I ended that video with a quote from him and that and that quote is
what I learned.
And it’s basically his advice to the young people was, you know, be your own man.
If you if you find a fork in the road, just take the fork.
And that that resonated with me.
You know, it’s it’s yeah, I would I would also throw one in.
We we did a tip one time about being a customer, like be your own customer, where we’re saying,
you know, basically, you need to experience your product like you are your own customer.
And if you do that, if you if you kind of commit to doing that at least once a year
where you start over and if if there’s an online process or if there’s a check out process
or whatever that is, see if you can’t experience what it’s like to be your own customer.
And that kind of grounds you in the business.
So we’ll we’ll listen to a little bit of that product doesn’t change itself.
The experience may have changed.
The tip is this on a routine basis, experience that product the way a first time customer
might experience the product.
See what their experience as an agency, we have the advantage because we that’s exactly
what we’re doing when we start working with a new client.
We find out what it’s like to experience that product for the first time.
And so we can give you our advice because we’re walking in with, you know, from miles
away with a briefcase and saying, here’s exactly what you need to do.
But as the owner, as someone who sees the same thing every single day, you walk in the
door the same way every single time you see all of the different things.
Any more tips that you’ve got?
Any any other any other fun, fun things that we pulled out of there that ties into some
of our best interview moments?
Oh, yeah, yeah, yeah.
Yeah.
And we have a few of those.
I know you mentioned the Ben Davis episode.
I did.
Yeah.
Let’s yeah.
Let’s talk about some of these because we interviewed some amazing people on this podcast.
This is and I’ll just take a second to say that just some incredible entrepreneurs who
have and a lot of them, you know, for some of the, you know, solopreneur kind of things,
they started out in during a pandemic where they said, hey, here’s a need.
I’m going to focus on that.
And they, you know, figured out how to make that happen.
That’s amazing.
Other businesses have been much bigger and, you know, that comes with a different set
of challenges to face and also opportunities.
But we talked to each of them about that.
And I think there was a great discussion with Ben Davis on the founder of the Gents Place
where he talked about the importance of cultivating that strong company culture.
Let’s yeah, let’s listen to that.
I want to pivot just a little bit and talk culture because you have built culture very
intentionally and it really is something that’s all encompassing.
It’s that set of values that drives what you do and who you attract to the business in
terms of customers, but also in terms of employees.
Give us a sense of why it was so important to make sure there was a culture that reflected
your personal values and could help the organization grow.
So I came from the insurance business, which is now Goosehead Insurance, which was taken
public by all my buddies from childhood that I recruited into the company.
So I was the fifth employee there, grew it to about people.
And then I left to start the Gents Place.
What I learned in the insurance business was we were in a commodity business.
Everybody sold insurance and we were selling auto and home insurance.
This wasn’t anything special or fancy.
You’re selling the same progressive policy as an independent agent to someone else.
And we had to differentiate ourselves.
And so the way that we did that is I created the client service department.
I went down to UT Austin and attended an executive education class on the experiential economy.
I learned about Starbucks, what they did in Disney and Nordstrom.
And I came back and I helped implement a system that set us apart from a service standpoint.
Well along with that comes culture, like that your commodity for the consumer in that business,
you’re also a commodity as an employer for the employee.
You’re just any other insurance owner and insurance manager.
So when I went into the high end barber shop, we call it a barber and business club.
Now when I went into that business, I saw a lot of the same things.
It’s a haircut.
How could we differentiate that?
And so we did a good job differentiating it on the service menu and making it membership
based and the facility and the bar and everything that went into it.
But I knew that we had to differentiate ourselves as an employer.
And so that began my journey on how do we do that?
Talking to our people, hey, do you value health insurance?
k.
And so we started to implement these things really early on in the business.
We put a matching k program in within the first year and we were the very first company
to do that.
Even when the team members didn’t necessarily understand what a k was.
You also wanted to talk about Paul Sackett.
Yes, so great quote.
Great, great, great.
Love that.
Love that.
You wanted to talk about Paul Sackett as well.
Oh yeah.
Because Paul was on Paul HR.
HR.
Your HR.
Your HR.
He gave some great examples too and brought the chiefs into it.
Oh definitely.
He spoke about the change in culture there and the changes that we’ve seen and how it’s
not really about winning, and not really about the way you win, but more or less how and
what they’re doing to lead to that.
He talks about the company culture.
We can hear it here.
What I love to use is most of us that live here in the Kansas City area are very familiar
with the Kansas City Chiefs.
I’ve heard of them.
Yes.
You’ve heard of them, right?
I think we won a couple Super Bowls.
Anyway, I don’t know how many people remember, I sure do, living through the…
A Marty Schottenheimer era?
Well, the Marty Schottenheimer, but the Paoli and Todd Haley era.
You remember that?
From like to in there?
The culture within the Kansas City Chiefs was horrendous.
In the office environment, Scott Paoli didn’t create a very good office environment in the
front office.
I’ve heard lots of people who worked for the Chiefs.
A lot of people became very disengaged.
A lot of people left the organization.
That’s behind the scenes.
That’s not what even the product was out on the field.
The Chiefs were a disaster.
I think the last… Well, Todd Haley, they fired him before the season was even over.
Then, Romu… Well, then all of a sudden, we bring in Andy Reid.
Then Andy Reid comes in.
We bring in a new GM.
The culture of the organization is completely different, which attributes to their winning
as much as what it was when they were losing.
That culture… I talk to people that I know that work in the back offices with the Chiefs.
They’re so engaged.
They’re so fired up about the organization.
It’s just such a different environment.
Even the vendors, the folks that take care of the equipment, the marketing folks, the
whole behind the office scene is completely different, which is supporting the winning
culture on the field.
You’re not claiming that you wrote or produced Ted Lasso.
You’re just saying the message is right and that culture is really important.
If we believe we’re going to do it.
I love Ted Lasso.
There’s so many… Man, thanks, Paul.
Yeah, that’s solid.
Let me turn it a little bit and again talk about some of your work that you had to do
because we did a remote recording.
We did an on-site recording where you took… We did a road show.
Took all of the portable equipment for podcasting and we said, hey, we’re going to go into a
restaurant and let’s see how your audio production skills go with that.
Spectacular episode as always.
No hill for a stepper as they say.
Talk a little bit about that remote session that we did.
Hey, one of my favorite people, Shenita McCaffey-Brien, the owner of The Prospect, KC.
Great establishment in business.
If you’re in the culinary and you want to learn the background of that, look her up,
check it out or just tune into our episode and you’ll hear more about what they’re doing
there.
That was fun.
Let me say the breakfast.
Yeah, that was worth the trip right there.
Let’s listen.
Talk to us about the food apartheid side of things.
Apartheid speaks to systems.
Desert speaks to… It’s a term that people get to use.
It’s like, for example, when you look at photos of the civil rights movement and they’re all
in black and white.
That’s because they want you to perceive.
That was a long time ago.
My grandparents and my parents were born at that time.
I have colored pictures of them.
I know they had colored film during that time frame.
That was possible.
Same thing with a desert.
When you say desert, it’s like, oh, what could we possibly do about this?
There’s absolutely nothing.
When you speak to apartheid, we know that particularly when we get to the east side
of Kansas City, this financial disinvestment was intentional, right?
When we just say, let’s just call it what it is.
We are in this situation because of intentionality by people who did not live in the neighborhood
and really wanted it to be the way that it is.
That’s why I’m more of an apartheid girlie.
Part of that- That was a good time.
I’m hungry again.
We also talked a lot about balancing work and personal life.
Great conversation with a few people.
Ben Davis was one of those in balancing your professional and personal responsibilities,
especially when working with a spouse.
You’re focused on marriage and business.
You threw that out there in your description of the other traps of, you’re married, you’ve
got a family, you’ve got other things to think about.
You’re talking about the role of your spouse in the business and everything that they bring
to the table, but also the boundaries that you need to set up to keep things very happy
and to keep you centered as a couple first and foremost.
Describe what you’re trying to do in that season two topic.
When you’re an entrepreneur, you have a significant other in most cases, whether it’s someone
that you’re married to or a girlfriend or boyfriend.
What I realized is that everybody has this unique relationship with their, in this case
season two, is you’re actually married with your spouse.
Some of these relationships were my spouse and I work the business together all day,
every day, and we’ve been doing it for or years.
Others is like polar opposite.
She doesn’t even know what I do.
Yeah.
There’s everything in between.
I was just fascinated with you’re married and my wife and I’ve been together since we’re
years old.
You’re married running a business.
How do you guys make that work?
I specifically interviewed people who had not been divorced.
There’s nothing against being divorced, but I wanted to interview someone.
You made it work.
You made the business work.
You made marriage work.
I think what you’ll find in season two is just, it’s looking at the same, it’s not an
issue.
It’s just a reality.
The same reality of being married and owning your business from a degree view.
There were some opposing views from show to show.
I tell my spouse everything to I tell my spouse only what he or she needs to know.
Right.
Your own story comes out as part of the season.
I’ve enjoyed listening to that as well where you’ve had to fire your spouse.
That was a moment.
That was a thing that happened.
And yet you’re still one, alive, two, thriving and you’re still growing strong.
Let’s move along to Leslie Kohlmeyer.
She’s the executive director of Show Me Casey Schools, building community partnerships to
enhance organizational impact and really driving community engagement.
Her approach to that, I think really kind of shows that entrepreneurial spirit at work,
even though this is a different kind of organization and nonprofit.
It’s the way you think about a problem.
It’s the way you approach a problem and how you can figure out to overcome that in any
way.
So let’s talk to Leslie.
If I said, hey, how’s it going?
How are things?
I mean, there’s a lot of nuance to that question.
But I think for us, it’s going really well.
We can look at a system every day as a person who runs a nonprofit.
I have to ask myself, is what I’m doing making a difference?
And I can look at that six year pathway and say, we actually have made a difference.
Even in something as small as like KCPS is not a part of the app, but they have changed
their deadline and their application process to be very similar to ours.
And so we have now two systems instead of
And those two systems work very similarly.
So again, we’ve changed a system.
And so I will say it’s going well for us because we’ve changed something and made it easier
for all the parents in Kansas City.
You have no…
No, thanks.
We’ll hear from Leslie again.
We’re going to hear from Leslie again in the lightning round questions that we want to
hit again as we end this show.
And interviews are great.
We learned a lot about the companies.
We learned a lot about the business itself.
But there’s so much personality that goes into running that business or being the executive
director of that nonprofit or what have you that it really is difficult to divorce that
from the person and the personality that comes with it.
And the way that we get into those personality questions is with something we call the lightning
round.
And if we talk about the lightning round just for a second, there’s not much lightning about
the lightning round.
We may spend more time answering questions in the lightning round than we do in the main
portion of the show.
But what are you going to do?
It’s a good concept.
I think it tells us who that person is.
It helps us understand where they’re coming from.
It gives us a little more background about who they are.
They don’t know what we’re going to ask.
They don’t know what we’re going to talk about.
You can be sure that if we’re doing a podcast recording with a business owner, especially
if they have their own PR team that they’re bringing in with them, we’ve talked about
some of these questions in advance.
They know we’re going to ask about, tell us about the business.
They know that.
And if they have something cool that’s going on like an event or something, they know we’re
going to ask about that.
In the lightning round, all of that changes.
We never tell anybody what they’re going to be asked in the lightning round.
And some really wonderful, surprising moments happen in that.
Very amazing bits of wisdom about very random subjects.
And the one I’m going to start with is all about, like I looked online and saw on LinkedIn
that Vicky Kulikov has a top voice that she listens to in her LinkedIn feed.
And it was Snoop Dogg.
And you just have to ask, right?
And the answer was more than I could ever have hoped for.
So let’s listen in on that one.
On your LinkedIn profile, I noticed that in your interests section, you have three people
that you follow.
One is a TED Talk presenter with five million followers.
You follow a Gen Z influencer.
And Snoop Dogg, CEO of Death Row Records.
Talk to me for a minute about Snoop.
Is it the songs or was it his early work with Dre?
What is it that draws you to Snoop Dogg?
That’s hilarious.
I didn’t even remember that that would have been on there.
You hit like one time.
Right, right.
That’s it, man.
He’s your top three.
I think he’s pretty amazing.
I just love the way he has evolved as he’s matured.
So the breadth and scope of the work that he’s done through his career and then his
ability to connect with people that you would never think he would connect with.
That is inspiring to me.
So I love that about him.
I love that he has that partnership with Martha Stewart.
I don’t really know what’s going on with that anymore.
But he’s somebody that exudes charisma and energy and people seem to like him a lot.
So I just think he’s a really interesting example of somebody who’s able to connect
with all kinds of people in the world.
And I appreciate that about him.
So yeah.
Yeah, there was his recent thing that he did with solo stoves, the smokeless campfire stove
kind of thing where at the end of the first week he was like, I’m giving up smoke.
Please respect my privacy.
Oh, so that was all…
The next week, yeah.
Okay.
You can’t have him give up smoke.
Dogs and cats living together, mass hysteria.
We wouldn’t know what kind of world we lived in if that were the case.
Yeah, so the next week he announced this partnership kind of thing, this pitch man thing with solo
smokeless stoves.
I never knew what the actual…
Influencers.
What that was all about.
I mean, I saw the post, but I never followed it.
But the other thing about him that I find fascinating is just that he is somebody that
is on the edge, edgy.
He’s very…
Everybody knows about his smoking and all of that, and that’s who he is.
And yet he’s able to build those bridges with people who probably aren’t doing those things
that he’s doing, but they still respect him for the human being that he is and the businessman
that he is.
So I really love seeing that he can build those bridges and that there are…
That you don’t always have to have the same interests in life to be able to connect with
people.
Yeah.
And I love that about him.
So there’s a lot of…
He’s really an interesting person to follow.
It’s a good discussion on Snoop Dogg.
Any time you can do that.
Wisdom.
Wisdom is what that is.
That’s just wisdom.
Big Snoop Dogg.
There’s nothing wrong with that answer whatsoever.
We also talk about food though.
Yeah.
So have you heard…
I don’t know why I ask about food so much.
Apparently, I love it.
But we do ask about food and we heard some good stuff.
Do you remember any of the things that we talked about with food for people?
I remember a conversation about sous vide.
Yeah, yeah, yeah.
With Paul Sackett.
Right.
Paul Sackett with sous vide.
Sure.
Let’s check that out.
No way.
We knew we were going to talk about your HR.
We knew we were going to talk about HR issues.
We have no way to know what we’re going to talk about here.
I hope you’re ready for that.
I’m ready.
Okay.
So I want to talk about sous vide for a second.
I’m going to ask you the things that you’ve made using sous vide.
But before I do that, a little background for our entrepreneur friends at home.
Sous vide, amazing tool in the kitchen, tremendous control.
You vacuum seal your food with some spices and some healthier, unhealthy fats.
You submerge that in a water bath with an immersion circulator that has very precise
heat control.
So you’re setting time and temperature.
It will never overcook.
You’re taking turkey that you cook and you cook that to degrees internal temperature.
But you do that for like seconds and you’ve killed all the bad bacteria.
But if you cook a turkey at say three hours for degrees, you’ll get a better result.
It’ll be a better turkey.
Plus, it kills all the bacteria to a log seven standard.
So what are you cooking in a sous vide machine?
What have you done with sous vide?
So I think one thing that people, they think it’s all just steaks or meat or whatever.
I think it’s amazing for carrots, mashed potatoes.
Those are my two probably favorite vegetables.
And carrots are amazing because if you steam carrots or you boil carrots, it really takes
a lot of flavor out.
But when you sous vide it and then all you have to do is throw them in a…
Indeed.
And cheese.
Cheese came up more than once, I’m sure.
A few cheese things.
A few cheese things that came up.
Yep, yep.
I’m glad I got to watch that.
Do you have a favorite cheese?
Oh, of course, Gouda.
Is it?
Well, that’s…
Absolutely.
Did you see how easy that rolled off my tongue?
You were ready for it.
You were…
And again…
Breeze a close second.
No previous knowledge of this.
She was ready to go with Gouda.
Gouda, I’m totally a cheese girl.
We actually talked about this before.
I imagine that the biggest cultural shock would have been Provel cheese, but that could
be different.
The cheese that goes on St. Louis style pizzas.
I thought that would be it.
I don’t personally understand it, but…
So you don’t like emos.
And then we also had a deep philosophical discussion about what is a sandwich with JK
Kirst.
We wanted to make sure we talked about him a little bit.
What is a sandwich?
All right.
Lightning round starts with this question.
Oh, boy.
Is a hot dog a sandwich?
Oh, it is a hot dog a sandwich.
I’m going to say no.
Not a sandwich.
Not a sandwich.
I’m going to follow that up with is a taco a sandwich?
I’m going to stick to my guns here and say no.
It’s not a sandwich.
It makes me ask the question, how do you define a sandwich then?
If a hot dog is not, because you’ve got bread and meat, if a taco, you’ve got a flour tortilla
as the delivery device and a bunch of guts to that taco.
A limited definition of a sandwich is I just think of bread.
Bread.
Bread.
And for some reason, lunch meat, as I would call it.
Your Subway, your Good Sense, all your…
I’m getting kicked.
Do we have sponsors, Jeff?
No.
I can mention anyone.
But that’s what I think of a sandwich is the classic lunch meat sandwich.
Got it.
You are a strict construction.
Others may disagree about this.
The historians are still unclear about what a sandwich is.
There’s so many possibilities here.
We asked a question.
We got a hot tip from somebody, a different person we’ve had as a featured guest, saw
that we had on the schedule coming up a different person and we said, hey, what questions would
you ask her?
And we talked about, oh, she said, without question, she said, you need to ask if she
were a golden girl, which golden girl would she be?
And do you remember that one?
Do you remember who we were talking to?
I definitely remember that.
I was with Coquitia.
Yeah.
Yeah.
Yeah.
So if you were a golden girl, which golden girl would you be?
She was excited for that question.
Let’s hear it right here.
Here’s the next question.
If you were a golden girl.
Oh, I love the golden girls.
Which golden girl would you be and why?
Do not judge me, but I would be Blanche.
I love Blanche.
I think Blanche is self-confident.
Blanche goes for what she wants.
She’s unapologetic in who she is.
I love the golden girls.
And if I was not going to be Blanche, I would be Sophia.
Because Sophia tells really great jokes.
She does slick digs.
She’s wise.
So yes, I’m a golden girl fan.
Somebody must have told you.
I’m not saying Leslie Kohlmeyer helped with this question at all, but that may be the
best question ever.
I like the idea of Sophia as well, because you can say whatever you want to somebody
and you still have the charisma not to get punched.
That’s right.
All right.
Yeah.
You want to move on to a different topic?
The celebrating the big wins?
Yeah, we do ask that question.
That’s a recurring question for us.
How do you celebrate a big win?
And I think when we’ve positioned this question, it’s anything from my son or daughter did
amazing on a test to we just had this merger go through or we just want a big piece of
business or great sales day or something like that.
And there’s some variability in how people celebrate a big win.
Yeah, let’s share a few of them right here.
How do you celebrate a big win?
First thing, it’s kind of like Andy Reid style.
I go and find a big cheeseburger.
I’m so excited to hear that, quite honestly.
I would do that.
I love the head.
Where’s the best cheeseburger spot in the area?
Right here, I would head down to town topic.
You know what I mean?
I also like the way that you localize those results.
Wherever I’m at, there’s got to be a cheeseburger.
There’s got to be a good one somewhere.
Let’s imagine that something exciting happened and big win for Show Me Casey Schools or a
personal one, whatever.
How do you celebrate that?
Again, with the patchwork and everything that happened to me becoming a part of who I am,
I will give mad credit to my previous ED, Trisha Johnson, who doesn’t just celebrate
the big wins, but who celebrated every little win along the way by giving you a nice handwritten
note that you had done something great, a vase of flowers, a gift card to your favorite
restaurant, whatever the case may be.
I tried with my staff to both verbally thank them for everything that they do or to take
them out to lunch or to say, hey, this is a hard day.
Let’s order in or have a glass of wine, whatever the case may be.
Celebrate a big win, what you do to celebrate a big win.
That can be a personal kind of thing.
It can be a personal goal or it could be a family achievement or a work achievement where
you’ve just trained people on some amazing thing and it’s great.
I think what’s interesting about me is you do all these assessments in my work.
Strength finder is one of those Clifton strengths.
One of mine is maximizer, which is good isn’t good enough.
You sort of need to status quo isn’t okay and you sort of got to always be one notch
up.
Sometimes I think I struggle a little bit with celebrating like, hey, we accomplished
that and that was great and awesome and that’s great.
I think sometimes I’m always thinking like, oh, we could have just taken it.
That was good, but next time.
I’ve learned that as a leader that you have to sometimes catch myself and go, you know
what, Jake, that was great.
That was good.
So it doesn’t always have to be over the top.
So I would say learning my own self-awareness that like stops, celebrate, enjoy, be proud
of an accomplishment on the personal level.
You know, for me, it’s I’m tempted to celebrate a big win right now.
Like in several of those ways.
How do you celebrate a big win?
I think you can today.
You might want to go check out the young yards episode about that.
That’s a good way to do it.
There’s also kind of a time travel question we asked that isn’t exactly a time travel
question that’s advice you would give to first year in business you that, you know, if you
are if you could travel back in time knowing everything you know now, what would you tell
you in the first year of your business?
And, you know, solid advice that I think any of us can take away at any time.
Let’s listen in.
Got you covered.
What advice would you give the year one in business you, like if you could go back and
talk to yourself in as you were just starting the company, you’re saying, hey, I’m going
to go do this on my own.
I’m going to start this business.
What advice would you give yourself back then if you could travel through time?
I think I would say like don’t stop.
Like when and not that I did stop, but just when you do have those clients coming in and
everything, like keep on the momentum versus like, okay, I need to fix all my business
systems and and slow down a bit and do all this first before I take the next step.
No, just keep going because that stuff will come, you know, and especially as you get
more income and you get more clients and just being out there more people are willing to
be a little bit more forgiving about those things.
If you produce great content or in my space, if you produce great quality and maybe you
don’t have those back end things, but you’re still giving them the results.
You’re not might not have everything together.
You might not have like your invoicing, you know, all perfect and all that stuff.
Don’t focus on those things so much that you lose like what you’re good at, you know, because
you can outsource those things once you get to a certain point.
And so I think I was like so focused on that.
Great advice.
There is one clip, maybe we end on this one.
Maybe we can we can, you know, kind of bring it wrap this all up this way.
It’s it’s we asked people if they had the power to change the world.
Yeah.
How would they change the world?
Good one.
What would they do?
Yeah, let’s listen.
If I give you the power to change the world in some way to make it a better place, I don’t
know what that means to you, but what would you do to make the world a better place?
And I’m going to give you some power here.
Like you could we could take away some kind of stigma.
You could, you know, change change absolutely anything.
What would you do to make the world a better place?
Oh, I think if I could do anything to make the world a better place, I’d like to have
people not be as polarized.
Oh, yeah, yeah, yeah.
I would I don’t know how I would do that.
But if I could, if you’re saying you had magic powers, you have magic power.
I just I hate that, you know, people are so strongly opinionated one way or another.
Give you the power to change the world.
And this this last question, last question of the lightning round, give you the power
to change the world to make it a better place.
How would you do that?
Would you change something about the way that people act or a thing or introducing something
new?
How do you change the world to make it a better place?
Wow.
You’ve never had this much power before, but now that you do.
That’s hard.
Hmm.
You know, I’ve been somebody that’s been involved for many, many years in interfaith
work and always really believed in, again, that building of bridges and the importance
of bringing people together.
And it would probably if I had the power, I would it would be something around that,
which I think would be super beneficial for the time that we’re in today.
And I don’t know what that would look like.
I you don’t have to have all the things.
I don’t have to figure it out.
I’ll let you know.
I’ll come back to you with the full plan.
Yeah, you don’t have to have a plan right now.
If you could snap your fingers.
Yeah, that’s what we’re after.
Good answer.
I like that.
I like that.
That’s a good.
That’s worthwhile.
That’s very much worthwhile.
You’ve survived the lightning round.
Well done.
We’re out of that.
And so great answers.
Thank you for like, I kind of want to give them the power to change the world at this
point.
Right.
This would be a better place.
Right.
Solid lightning round clips.
Hey, before we close this episode out a couple things, right.
First, let’s let’s talk about what we have planned for
Yeah, there are a few things.
One, one caliber of guests, right?
Yes.
We want to we want to keep talking to amazing entrepreneurs.
We’ve talked to so many great entrepreneurs so far.
Let’s keep going with that.
Yeah, let’s keep getting great entrepreneurs.
Another thing that I know I want to do, we’re going to take some of those those great tips
that you’ve seen before the featured guest.
And we’re going to take a few of those and we’re going to do some visual things with
that.
Yeah, that’s going to be fun.
And then let’s see.
Anything else for that you want to you want to focus on?
You want to We’re going to keep rotating these intros, man.
We don’t have some fun making a couple different styles, a couple different genres.
You know, we’ve got the the cow punk version.
We’ve got the hard rock version.
We’ve got the the the country version, and we’ve got the disco, disco.
Yeah.
So we’re banging out a few different intros.
We’re just going to keep having fun with that process.
And we’ve got a few different styles coming up.
We’ve got, we’ve got a little bit of jazz, but we’ve got some of those sexy music.
We’re hanging out a few different intros.
We’re just gonna keep having fun with that process
and we’ve got a few different styles coming up.
With that being said.
Oh yeah, you’ve got something special.
You have a gift.
We have a holiday gift.
We’ve got a holiday version for you guys
to tune in right now featuring the EAG carolers.
I don’t know, what are we gonna call ourselves?
Hey, I’m not part of this.
I don’t, I can’t carol.
If you gave me a bucket of carol, I couldn’t carry it.
I don’t know.
We get into your business, we get into your business,
we get into your business for a thriving new year.
Good findings we bring to new ad campaigns.
We get into your business for a thriving new year.
We’re talking leads and traffic, storytelling magic.
With guests so f***ing dynamic, you’ll love what you hear.
The tidings we bring to you and your biz.
Let’s get into your business for a thriving new year.
We get into your business, we get into your business,
we get into your business for a thriving new year.
We wish you a Merry Christmas, we wish you a Merry Christmas.
So trust us with your business for a happy new year.
All right, and that is our show.
Thank you for an amazing year of podcasts.
We’ve loved learning about the great entrepreneurs
and business leaders we’ve talked to this year.
More of that in
And thank you for listening to the Small Business Miracles
podcast.
Remember to subscribe, leave us a five star rating and review.
Drop us a line on the website at eagadv.com if you have any thoughts.
Until then, we’ll be out here helping entrepreneurs
with another Small Business Miracle.
We get into your business, we get into your business,
we get into your business for a thriving new year.
Good findings we bring to new ad campaigns.
We get into your business for a thriving new year.
We’re talking leads and traffic, storytelling magic.
With guess so dynamic, you’ll love what you hear.
Good tidings we bring to you and your biz.
Let’s get into your business for a thriving new year.
We get into your business, we get into your business,
we get into your business for a thriving new year.
We wish you a Merry Christmas, we wish you a Merry Christmas.
So trust us with your business for a happy new year.