If you’re ready for a marketing department, and want the best value for your investment, let’s talk about outsourcing.
Now more than ever, Outsourced Marketing makes sense.
Outsourced marketing enables any size business to enjoy the benefits of having a fully-staffed marketing department for less cost than one employee. At EAG Advertising and Marketing, outsourced marketing services are the backbone of all we have done for more than 19 years and with more than 500 clients.
Everything you need to know about outsourced marketing.
- Add marketing manpower without adding staff and payroll
- Get the marketing project done that you couldn’t before
- No long-term contracts, monthly minimums or flat-rate pricing
- Every outsourced marketing team and plan is customized
Why Companies Hire an Outsourced Marketing Department.
Growing, growing, grown. Companies in an accelerated growth mode must expand their marketing capabilities, but can’t add marketing talent at the same pace. Outsourcing enables companies to add incremental support in small, manageable doses so that marketing expenses rise along with sales. Companies that have not yet built a comprehensive internal marketing department, but have achieved a level of success find it difficult to build a department from scratch. Outsourcing lets you onboard leadership internally and skill positions externally.
Conversely, companies without marketing leadership, who have grown to a size to now warrant C-level talent, often can’t afford to make that leap. It allows you to gain C-level leadership at a fraction of the cost of hiring a CMO. Marketing is not a single discipline business function anymore. Need accounting help? Hire a CPA. Need marketing help and you may need to hire a sales strategist, writer, designer, web programmer, search engineer, videographer… and on and on. Outsourcing your marketing solves this problem because it gives you access to all of these experts without hiring them individually.
Marketing is part strategy, creativity and technology. In the past, technology needs lagged other needs in the creative fields. Today marketing expertise is just that – expertise. A recent college graduate cannot help you reach the first page on Google. An SEO expert can. Cash is king. Hiring marketing staff, training them and maintaining a full marketing department takes a lot of cash. Many companies choose to outsource to better manage cash and gain a greater return on investment for their marketing dollars.
Two heads are better than one. And a dozen heads are a full-service marketing department at your beck and call. For many companies, the only way to meet their marketing needs is to outsource the parts they can’t complete internally, with existing staff. Today’s marketing specialization requirements can no longer be satisfied by hiring a series of freelance designers and writers. Content must be integrated and strategic. All the pieces and parts must work together toward one goal. Independent marketers can’t accomplish this alone.
Many outsourcing agencies like EAG have deep category experience. We’ve worked with more than 500 entrepreneurial-led companies in many, many industries. We probably have experience in most business fields or have someone on staff already who does. When internal marketing is underperforming, an advertising agency like EAG can often assess the capabilities of your staff and supplement where needed. Maybe you don’t need to fully outsource your marketing functions, just parts that will enable your staff to be more efficient.