By Bobby Burch, Reporter
Kansas City Business Journal, Jan 7, 2014
EAG Advertising & Marketing is celebrating its 10th year in Kansas City with an act of kindness.
The company awarded a $10,000 small business marketing package to Kansas City, Kan.-based Informed Health Solutions, which helps heart-failure patients in their transition home. Depending on its needs, the company will receive an EAG-designed logo, a custom website with year of hosting, social media training and marketing planning and training.
“We’ve always been close to the startup community,” Paul Weber, EAG president, said. “So we said ‘rather than have any kind of celebration or occasion, let’s just adopt another small business and put our money where out mouth is.’ Really, it was a pay it forward kind of thing.”
Launched in 2003, EAG serves small and mid-market businesses with a variety of services, chiefly marketing, advertising and consulting.
Informed Health Solutions developed a patient-led program that effectively reduces cardiac patients’ readmissions rates by 30 to 60 percent.
Among its many commendations, the women-owned company received $3 million from the National Institutes of Health for a randomized clinical trial with group clinics to decrease readmission rates. A recent Kauffman Foundation FastTrac program graduate, Informed Health Solutions now works with The University of Kansas Hospital as its pilot facility.
The EAG marketing package should help to develop the Informed Health Solutions’ brand, its president said.
“We feel as if we’ve hit the jackpot,” Elizabeth Blanchard Hills, founder of Informed Health Solutions, said. “The company is just now starting to gain some traction and we have yet to really refine our marketing strategy or marketing message. Paul and his team have been extremely responsive and very forward thinking and we’re excited about doing business with them.”