Forget the 30-page business plan, just for a second. Today, do you know what your growth objectives are for the next six months? Do you know the ratio between your marketing expenses and your sales? If you do, are your sales growing at a faster rate than your marketing expenses? These aren’t rhetorical questions, they’re fundamentals that every small business should understand and manage. Strategic planning doesn’t have to be a long, drawn-out process. We’ve become masters at adapting strategic planning to any size business, even yours.

Our small business planning expertise comes from years of exposure to some of the best small business education curriculum in the nation. Paul Weber, EAG president, is a certified facilitator of the Kauffman Foundation’s Entrepreneurial Growth Venture program. He has spent hundreds of hours in classrooms and lecture halls teaching others about small business advertising and marketing.