I outsourced my grocery shopping the other night. Sometimes, I outsource dinner. I brush my teeth twice a day, but outsource deep cleaning twice a year. Car and home repair, 100% outsourced. I pay monthly bills, but come tax season, my accountant fills out and submits the return. Something as important as taking care of and educating my kids, outsourced. This is the short list of my outsourcing, and it puts outsourced marketing for small businesses into perspective.
Why does anybody outsource anything? Same reasons touted in business management books and classes galore: time is money and subject experts prevent costly mistakes. The person who fulfills my online grocery order may not choose the bananas that I would, but that’s a small price to pay for the two hours I save shopping. I might be able to fix a leaking faucet, but a plumber can do it in minutes and tackle any unforeseen problems. I’m no dentist, tax expert or educator, so I put my teeth, finances and kids in good hands.
Outsourced Marketing Saves Money
The U. S. Bureau of Labor Statistics estimates salaries typically account for nearly 70% of an employee’s wage package with taxes and benefits being the remaining 30%.
Do I need to hire and pay a full-time shopper or dentist? No. That would be absurd for obvious reasons. Among them being I only require those services on a weekly or bi-annual basis. However, an outsourcing relationship makes sense and saves money because I pay only when I need services. Small business owners can save 30% by outsourcing their marketing.
Outsourcing Brings Experts to the Table
Just like teachers and home contractors have specialized knowledge, so do small business marketing experts. Of course, you could spend time trying to become a jack of all trades, but that takes your focus away from your area of expertise—your business.
Especially in advertising and marketing, tools, technology and digital campaigns evolve quickly. By outsourcing marketing, you have the peace of mind that experts are using the latest tactics that are proven to work for your business and industry.
Outsourced Marketing Cuts Down on Management Time
Every position at your small business takes time to manage, whether it’s your time or an employee’s time. I’m talking not only his or her role, but also the human resources part of the job. For example, if I wanted to take on home educating my kids, I could. But I’d also be responsible for planning curriculum, grading, motivating my child and such, versus “outsourcing” it and doing my part to support learning.
Outsourcing marketing puts the managerial role back on the small business marketing agency. Your business benefits from the end results without having to manage hiring, sick days, payroll, benefits, vacations and parental leave to name a few.
Outsourcing Offers Fresh Perspectives
Humans are creatures of habit. Even if your business has a marketing manager or team, they can fall into a rut. Regardless of your current sales figures or brand awareness situation, both stand a great chance of being improved with the latest new marketing tactics. The hard part is coming up with those fresh ideas, made even more difficult without fresh eyes.
An outsourced marketing agency, like EAG Advertising & Marketing, hires subject matter experts. Whether you need web design, digital marketing, copywriting, graphic design, media buying or a well-rounded marketing strategy that includes all or some of these fields, your business will benefit from having an outside perspective from people who focus on marketing day in and day out.
Could outsourced marketing be the perspective you’ve been looking for? Most likely, yes.