PR Pricing Models

No two brands need the exact same public relations approach or pricing model. At EAG, we offer three flexible ways to engage, so you can choose the structure that fits your goals, budget, and growth stage.

Whether you’re looking for predictable monthly billing, outcome-based pricing, or something in between, our models are built to deliver strategic value and measurable outcomes.

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Pay-for-Performance PR

Our pay-for-performance PR model is ideal for brands that want results and want to pay for what actually gets delivered. With this model, you’ll pay a monthly base fee, that gives you access to a full range of services.

Great For:

  • Mid-sized businesses or nonprofits with stable marketing plans
  • Clients who want PR integrated across departments
  • Those managing complex or ongoing visibility initiatives
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Services

  • Strategic counsel (calls, planning, coordination)
  • Targeted media research and campaign development
  • Storyline and pitch development
  • Media training and spokesperson prep
  • Media monitoring and tracking
  • Monthly performance reports
  • Content creation (press releases, media assets, media kits)

Then, we work with you to define a performance-based contingency budget that ties payment to earned placements in approved, high-value publications and platforms.

HOW PRICING IS DETERMINED

  • Based on publication reach or distribution
  • Relevance to your target audience
  • Level of prominence (e.g., quote vs. full feature)
  • Whether the story is brand-focused or peripheral

You only pay the contingency fee when approved earned media placements are secured.

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Traditional Hourly PR

Our traditional hourly model is best for companies who want consistent PR support month after month or prefer time-based billing for budget predictability.

You’ll receive dedicated senior-level support, aligned with your marketing and communications goals. This is ideal if you:

  • Need ongoing pitching, coverage monitoring, and counsel
  • Want PR integrated into your broader marketing program
  • Prefer steady support instead of campaign-based spikes

Great For:

  • Fast-growing brands scaling PR over time
  • Companies testing PR for the first time but want room to grow
  • Clients with unique internal constraints or approval processes

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Hybrid PR Model

PR isn’t one-size-fits-all, and neither is your business.
Many of our clients benefit from a custom hybrid model, blending base retainer services with performance incentives. Together, we’ll define what support you need, what success looks like, and how to structure payment accordingly.

Great For:

  • Fast-growing brands scaling PR over time
  • Companies testing PR for the first time but want room to grow
  • Clients with unique internal constraints or approval processes

Not sure which model is right for you?


Let’s talk about your business, your goals, and how we can tailor a PR engagement that supports both.

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